VP Publisher Development

Reposted 29 Minutes Ago
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2 Locations
In-Office or Remote
Expert/Leader
Information Technology • Marketing Tech • Analytics
The Role
The VP Publisher Development will build and lead Emodo's global publisher network, setting strategy, establishing partnerships, and driving supply-side revenue and quality across multiple platforms.
Summary Generated by Built In

Emodo is a CTV-first advertising marketplace specialized in dynamic creative and advanced audience targeting solutions. Through a commitment to AI innovation, unique data, and extensible technology, Emodo delivers more relevant, rewarding, and impactful advertising experiences for publishers, advertisers, and the media buying platforms that connect them. Emodo Adapt, an exclusive advanced CTV and native ad format, outperforms alternative programmatic solutions through a better approach to contextual relevance, creative personalization and KPI optimization. Emodo strives to deliver better outcomes to clients and make the unimaginable possible.  

 

Emodo is a wholly-owned subsidiary of OneMagnifyOneMagnify helps the world's leading brands create optimal customer experiences through digital transformation, driving personalization at scale through data-driven, AI-enhanced, and technology-enabled marketing solutions. 

 

Learn more at www.emodo.com. 

Role Summary

Emodo is building a scaled, global publisher network, and this role owns that trajectory. As Global VP of Publisher Development, you will set the strategy, build the team, and personally drive the highest-value partnerships that expand Emodo's SSP footprint across web, app, and CTV at scale. You will sit on the senior leadership team, report directly to the President, and carry accountability for supply-side revenue and partnership quality across all markets. This is an ownership role, not a management layer

 

The Impact You'll Have

 

Emodo's supply quality and publisher mix determine the value of every impression that runs through the platform. The partnerships you build and the enterprise deals you close define what advertisers can access, how campaigns perform, and how quickly the business scales toward profitability. You will not be inheriting a mature book of business -- you will be defining what a mature book of business looks like for Emodo.

You will build and lead a global publisher development function from the ground up: hiring the team, establishing the coverage model, and setting the standards for how Emodo engages publishers at every tier. At the same time, you will remain personally active on the most strategic relationships -- premium CTV networks, scaled app portfolios, and marquee web publishers -- because at this stage, your direct credibility in the room matters.

You will also shape the company. Product, engineering, and leadership need an executive who can translate supply-side market dynamics into investment decisions and roadmap priorities. Your perspective will directly influence how Emodo allocates resources and what it builds next.

 

What You'll Do

Global Supply Strategy and Team Leadership

  • Define and execute Emodo's global publisher development strategy across web, app, and CTV
  • Build, manage, and develop a high-performing publisher development team across regions
  • Set coverage models, quota frameworks, and performance standards for the function
  • Represent publisher development at the executive level, including board-facing reporting on supply growth

Enterprise Partnership Development

  • Personally lead pursuit and closure of strategic publisher relationships at the enterprise tier
  • Build C-level and VP-level relationships at premium publishers, networks, and aggregators
  • Negotiate complex, multi-market agreements including rates, payment terms, and platform integration requirements
  • Drive contract execution from term sheet through legal sign-off with speed and precision

Integration and Revenue Activation

  • Partner with Publisher Operations to design onboarding processes that compress time-to-revenue for new partners
  • Hold accountability for publisher revenue contribution, not just signed agreements
  • Serve as senior escalation point for business-critical issues across the publisher portfolio

Cross-Functional Leadership

  • Work directly with Product and Engineering to translate supply-side market needs into platform priorities
  • Collaborate with the Demand and Ad Operations teams to align supply quality with advertiser outcomes
  • Contribute to go-to-market strategy, pricing, and packaging decisions as a member of the senior leadership team

Market Intelligence and Competitive Positioning

  • Track and synthesize supply-side trends, competitive dynamics, and publisher market shifts
  • Bring structured intelligence into executive and board-level conversations with actionable implications
  • Represent Emodo at industry events, publisher summits, and trade conferences

 

What you'll Need

  • Bachelor's degree or equivalent practical experience; MBA or advanced degree a plus
  • 10+ years in ad tech, programmatic advertising, or digital media, with at least 5 years in senior supply-side roles
  • Demonstrated success building and leading publisher development or supply partnerships teams, including hiring and performance management
  • Track record of closing and scaling enterprise-level publisher relationships across multiple formats and markets
  • Deep expertise in the programmatic ecosystem: SSPs, DSPs, exchanges, auction mechanics, header bidding, RTB, and OpenRTB integrations
  • Experience negotiating complex, multi-party agreements and driving legal execution at pace
  • Executive presence and the ability to build trust with C-suite counterparts at publisher organizations
  • Strong analytical fluency -- you can read performance data, identify supply gaps, and translate findings into strategy
  • History of effective cross-functional collaboration with product, engineering, and demand-side teams
Future-Ready Skills (Nice to Have)
  • Familiarity with identity-loss mitigation strategies: UID2, ID5, clean room integrations, and contextual targeting at scale
  • Experience with CTV-specific monetization models including AVOD, FAST, programmatic guaranteed, and OTT direct deals
  • Exposure to global supply markets outside North America, particularly EMEA or APAC
  • Working knowledge of AI-driven yield optimization in programmatic supply chains
  • Experience operating within a platform business during a period of rapid product and commercial scaling

 WHY You'll Love Working at EMODO 

 

Emodo is an exciting and high-growth, dynamic environment where everyone on the team is committed to the success of the company. Our culture is highly entrepreneurial, and our team members are encouraged to voice their opinions and ideas to facilitate growth and drive impact. We live out our brand promise of creating more memorable connections with each other every day through rewarding work, supporting career development, fostering a fun and friendly work environment and offering comprehensive benefits.

    Benefits

    We believe great work happens when people have the support and flexibility they need to thrive. Our benefits include medical, dental, and vision coverage, a 401(k) retirement plan, paid holidays, and Flexible Time Off (FTO) so you can take time away to recharge when you need it. We also offer additional programs focused on wellness, financial security, and professional growth.

    We are an equal opportunity employer

    We believe that Innovative ideas and solutions start with unique perspectives. That’s why we’re committed to providing every employee a workplace that’s free of discrimination and intolerance. We’re proud to be an equal opportunity employer and actively search for like-minded people to join our team.

    We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive benefits and privileges of employment. Please contact us to request accommodation.

     

     

    Skills Required

    • 10+ years in ad tech, programmatic advertising, or digital media
    • at least 5 years in senior supply-side roles
    • Demonstrated success building and leading publisher development or supply partnerships teams
    • Track record of closing and scaling enterprise-level publisher relationships
    • Deep expertise in the programmatic ecosystem
    • Experience negotiating complex, multi-party agreements
    • Executive presence and the ability to build trust with C-suite counterparts
    • Strong analytical fluency
    • History of effective cross-functional collaboration
    • Bachelor's degree or equivalent practical experience; MBA or advanced degree a plus

    OneMagnify Compensation & Benefits Highlights

    The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OneMagnify and has not been reviewed or approved by OneMagnify.

    • Parental & Family Support Parental support is positioned as a defined benefit with six weeks of 100% paid parental leave plus employer-paid short-term disability. Parental leave sentiment is characterized as middling, but the policy itself is clearly specified as part of the package.
    • Wellbeing & Lifestyle Benefits Work flexibility is framed as a meaningful part of the total rewards experience through hybrid/remote options and flexible time off with paid sick leave. Added lifestyle-oriented perks such as volunteer PTO, pet insurance, legal assistance, ERGs, recognition programs, and partner discounts broaden the offering beyond core insurance.
    • Flexible Benefits A broad slate of optional add-ons and programs is described, including tuition reimbursement up to $5,250/year and other elective-style perks. This variety can help different employee needs be met even when base pay competitiveness is seen as only average.

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    The Company
    Charlotte, NC
    610 Employees
    Year Founded: 1967

    What We Do

    We are technologists, strategists, and creative minds dedicated to moving brands forward with work that delivers results. Our messaging, communications and design are driven by human insights and fresh ideas because starting a conversation is one thing, but building a lasting relationship is another.

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