ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.
About the Role
We’re looking for a Video Marketing Manager who lives and breathes video. Not just someone who can edit, but someone who understands video as a language. You know what works on TikTok vs. YouTube, the difference between a scroll-stopper and a skip. You can create and distribute, and you’re just as comfortable in CapCut and Descript as you are building a media plan for YouTube or CTV.
You’ll sit at the intersection of brand, content, and performance, leading ZoomInfo’s video marketing strategy and execution for some of our biggest campaigns, launches, and always-on moments. And you’ll bring an AI-first mindset, constantly asking how new tools and workflows can make your content smarter, faster, and more scalable.
What You’ll Do:
Own end-to-end video distribution strategy
- Develop distribution plans across organic, paid, social, and CTV for all video assets
- Partner with brand, video production, social, and performance teams to drive video performance across platforms
- Define KPIs, reporting cadence, and creative optimization strategies
- Use AI-driven analytics and performance tools to inform creative decisions and scale winning content faster
Create short-form, social-first video content
- Write, shoot, and edit native video content using CapCut, Descript, Canva, and Adobe Express
- Translate launches, thought leadership, blog posts, and event moments into vertical, high-impact content
- Keep a pulse on platform trends, hooks, and styles, and evolve our content accordingly
- Use AI tools to brainstorm hooks, draft scripts, automate repurposing, and experiment with visual formats
Collaborate with internal and external creators
- Partner with our internal video team to amplify high-production brand and product assets
- Work cross-functionally to get the most mileage from every piece of video content
- Coach execs, subject matter experts, and creators to show up confidently on-camera
Set and raise the bar
- Establish best practices across video formats, platforms, and use cases
- Build repeatable workflows for creation, distribution, and measurement
- Test and refine creative strategies, experimenting with new formats, hooks, and storytelling techniques
- Lead the integration of AI into those workflows to reduce production friction and scale execution
- 5+ years in video marketing, with a deep understanding of both social-first creative production, brand and performance distribution
- Fluent in editing tools like CapCut, Descript, Adobe Suite, and Canva
- Basic production skills including lighting, framing, sound, and on-camera presentation
- Platform-native instincts for what performs on TikTok, LinkedIn, YouTube, Meta, and CTV
- Sharp storytelling ability with a bias for speed, experimentation, and iteration
- A data-informed mindset, you know how to measure success and improve based on results
- A curious, AI-native mindset. You’re always exploring how AI can improve creative quality, save time, or scale impact
- Comfortable working solo or cross-functionally with designers, creators, and execs
- Bonus: experience working with influencers, creators, or external video production teams
Why This Role
This isn’t a siloed content job or a passive “editor” role. You’ll shape how a category-leading brand shows up in motion, on every screen and at every stage of the funnel. You’ll lead strategy and create content. You’ll test, learn, scale. And you’ll help turn ZoomInfo into one of the most recognizable and high-performing B2B brands in video.
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Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.
In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
About us:
ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.
ZoomInfo is committed to protecting your privacy when you apply for jobs with us. Please review our Job Applicant Privacy Notice for more details on how we handle your personal information.
ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.
ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.
For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.
Top Skills
What We Do
ZoomInfo is the go-to-market (GTM) platform for businesses development and revenue growth. Powered by real-time data and insights, our unified engagement platform helps sales and marketing teams find, acquire, and grow customers.
Why Work With Us
ZoomInfo is where the world’s brightest minds in Data and Go-To-Market come together to do their best work.
We’re a founder-led organization that recognizes your success with 2x the career mobility of our SaaS peers. Being action-oriented, resourceful, and resilient will not only help you fit in, it will help you thrive.
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