JOB SUMMARY:
The Upscale Brands Commercial Strategy Director is a strategic individual contributor responsible for shaping and executing the commercial vision for Choice Hotels’ Upscale portfolio. This role partners across Centers of Excellence (COEs) including Sales, Loyalty, Paid Media, Digital Marketing, Revenue Management, and Analytics to drive incremental revenue and enhance the franchisee value proposition. The Director leads the development of annual and long-term commercial plans, oversees the technology and digital roadmap, and ensures alignment across internal teams and franchisees. This role reports to the Senior Director, Upscale Commercial Performance and plays a critical role in influencing enterprise-wide initiatives.
RESPONSIBILITIES:
Lead the development and execution of immediate, intermediate, and long-term commercial strategies for the Upscale segment.
Collaborate with COEs to identify performance gaps and implement targeted initiatives to improve revenue and franchisee outcomes.
Oversee the strategic technology and digital roadmap in partnership with Technology and Ecommerce teams, including business case development.
Own and communicate key commercial goals and performance metrics, leveraging data and analytics to inform decisions and drive alignment.
Serve as a strategic advisor and advocate for the Upscale segment across the Choice enterprise, ensuring clear communication of priorities and progress.
Manage departmental budgets and contribute to operational policy development as needed.
QUALIFICATIONS:
Employment Experience
Minimum of 10 years of relevant experience, preferably in hospitality or commercial functions such as sales, revenue management, or marketing.
At least 5 years of experience in a corporate environment with demonstrated ability to influence across a matrixed organization.
Technical Skills
Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint).
Experience with analytics platforms and reporting tools for data-driven decision-making.
Familiarity with CRM systems, digital marketing tools, and ecommerce platforms is a plus.
Additional Skills & Competencies
Strategic thinker with the ability to anticipate trends and translate insights into actionable plans.
Strong leadership and communication skills with the ability to influence stakeholders at all levels.
Proven ability to manage ambiguity and drive results in a fast-paced, matrixed environment.
Excellent analytical, forecasting, and budget management capabilities.
Consultative approach with a holistic business mindset and strong relationship-building skills.
Education Requirements
Bachelor’s degree required; advanced degree preferred.
Or equivalent combination of education and work experience.
SALARY RANGE:
The salary range for this position is $149,000 - $175,000 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).
The pay range listed is for this position and is what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
WORK LOCATION:
Candidates must reside in the Washington, D.C. metro area and commit to a hybrid work schedule consisting of four days per week onsite at our Pike & Rose headquarters in North Bethesda, Maryland, and one day working remotely from their home office.
NOTE:
We do not provide relocation assistance or sponsorship assistance for this role.
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
- Competitive compensation and benefits, including medical, dental, and vision coverage
- Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
- Financial benefits for retirement and health savings
- Employee recognition programs
- Discounts at Choice hotels worldwide
About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice’s Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice’s Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver
Top Skills
What We Do
Choice Hotels International, Inc. (NYSE: CHH) is one of the world’s largest and most successful lodging franchisors. On August 11, 2022, Choice acquired Radisson Hotels Americas, adding nine brands and approximately 67,000 rooms to its portfolio in the United States, Canada, Latin America, and the Caribbean. With 22 brands, Choice Hotels has more than 7,500 hotels and nearly 650,000 rooms in 46 countries and territories as of August 11, 2022. The Choice® family of hotel brands provides business and leisure travelers with a broad range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. At our worldwide corporate headquarters in the Washington metropolitan area (North Bethesda, MD), our IT center in Scottsdale, AZ, and St. Louis Park (MN), and through our associates across the globe, we keep those hotels humming by serving as a champion for our franchisees. When you #MakeItYourChoice, you will have the environment, the tools, and the momentum to drive your career and organizational success
