TVAD, Sr Strategist

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As the TVAD Sr. Strategist you will:

• Client Management & Leadership: Serve as the strategic lead for key accounts, guiding the development and execution of comprehensive advertising strategies. Build and maintain strong, trust-based relationships with senior client stakeholders, ensuring satisfaction and long-term growth.

• Client Onboarding & Transitions: Lead the onboarding process for new clients and manage smooth transitions for existing accounts. Ensure a deep understanding of client goals and provide strategic direction from the outset.

• Business Acumen and Financial KPIs: Develop and implement strategies that align with clients' business goals, focusing on maximizing ROI and achieving financial targets. Monitor and adjust campaigns based on performance data and financial KPIs.

• Innovation and Thought Leadership: Drive innovation by staying ahead of industry trends and introducing new strategies in TV, CTV, streaming, audio, display, and OOH advertising. Position the company as a leader in media strategy through thought leadership and industry involvement.

• Client Education: Educate senior client stakeholders on the latest media analytics trends and best practices. Provide strategic guidance through workshops, presentations, and direct consultation.

• Industry Expertise: Maintain an advanced understanding of the advertising industry, particularly in TV, CTV, streaming, audio, display, and OOH media, to anticipate and respond to market changes that may impact client strategies.

• Channel Expertise: Demonstrate deep expertise in optimizing the media mix across TV, CTV, streaming, audio, display, and OOH channels, ensuring the most effective use of client budgets to drive campaign success.

Professional Qualifications:

• 7-10 years of experience in TV, Audio, and Display roles with a proven track record of executing successful campaigns

• Management experience preferred.

• Experience in finance, consulting, or like industries a plus

• MBA a plus

• SQL experience a plus

• Linear TV Strategy experience preferred

• Competence with principles of marketing data analysis, including A/B testing, incrementality, statistical significance

• Demonstrated success analyzing data and using analytics tools to drive marketing decisions

• Advanced computer skills including Google Suite, Microsoft Excel & PowerPoint

• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.

• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.

The hiring salary range for this role is ($120,000 - $135,000). We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. 

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.