WHAT YOU'LL DO
- Understand Client Needs: Assess client business goals and advertising requirements to deliver tailored solutions and strategic recommendations.
- Insights & Reporting: Analyze campaign performance data and translate it into clear, actionable insights. Present results back to clients to demonstrate impact and the value of data strategy.
- Issue Resolution & Measurement: Troubleshoot and resolve campaign, audience, and measurement issues, including discrepancies, ensuring smooth and accurate delivery.
- Campaign Execution & Product Expertise: Collaborate with cross-functional teams to ensure campaigns are executed effectively, optimized for performance, and aligned with Samba’s data, audience, and measurement solutions.
- Client Relationships & Growth: Build strong client partnerships through consistent engagement, managing requests with accuracy and timeliness, and driving renewals, expansions, and satisfaction.
- Partner Growth & Enablement: Deliver training, workshops, and regular reviews to build partner capabilities, identify growth opportunities, and ensure alignment with business objectives.
- Strategic Engagement: Lead quarterly business reviews and partner meetings, driving alignment on strategy, performance, and actionable insights.
- Training & Best Practices: Develop resources, best-practice guides, and training programs, and act as a point of escalation to enable both clients and internal teams.
- Financial Reconciliation: Manage Salesforce reconciliation for programmatic audience and partner usage reporting.
- Audience Strategy & Activation: Develop and deploy audience segments for agencies, brands, and partners, recommending optimal targeting strategies aligned with campaign goals. Based on a strong understanding of client media plans, provide strategic audience and measurement recommendations to ensure campaigns deliver measurable success.
- Campaign Execution & Optimization: Configure, monitor, and optimise campaigns to deliver performance outcomes, while identifying cross-sell and upsell opportunities.
- Client Support & Guidance: Provide strategic guidance on planning and targeting during pre- and post-sales, and lead troubleshooting with traders/agencies to resolve delivery or data issues promptly.
- Operational Improvements: Identify and address process inefficiencies to enhance workflow, team productivity, and client delivery.
WHO YOU ARE
- You hold a Bachelor's Degree and possess 5+ years of programmatic advertising experience, with a proven track record of growing accounts and establishing strong client relationships.
- Meticulous attention to detail is essential.
- You bring strong programmatic expertise and are confident working with a range of ad-tech vendors, including DSPs, SSPs, DMPs, ad servers, and ad-verification platforms.
- You have solid experience in Excel, including pivot tables and chart-making.
- You are a master of time management, able to prioritise multiple tasks and meet deadlines in a fast-paced startup environment.
- Your interpersonal and problem-solving skills are top-notch, and you can manage even the most difficult client conversations.
- This role is for a hands-on expert who is passionate about ad tech and ready to take on a challenge. If you are a self-starter who loves learning and teaching new technology, we want to talk to you.
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What We Do
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers.
Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better.
Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
