Strategy Analyst
Siegel+Gale is a global brand strategy, design and experience firm. Using facts, intuition and creativity, we blend science with art, unlocking the power of simplicity to help organizations realize their full potential.
Vision
In every one of our offices, you’ll find the simple secrets to our success: People who have found their purpose. Teams that are encouraged to collaborate. All kinds of thinkers, dreamers and builders who are naturally both creative and strategic. At Siegel+Gale, you’ll have an endless supply of new experiences as you do work that connects with people all over the world—and you’ll do it in an environment that helps you grow.
As a Strategy Analyst at Siegel+Gale, you will:
• Conduct and synthesize quantitative and qualitative research through competitive audits, customer and industry trends analysis, stakeholder interviews, field observation, customer journey mapping and persona development
• Synthesize insights to develop brand strategies for Fortune 500 clients (i.e., positioning, portfolio strategy, architecture, messaging, experience design and more)
• Collaborate with different teams, from research, to design, experience, naming and communication to bring strategies to life
• Assist strategy team members with a detail-oriented approach to research and content gathering, as well as contribute to insight development and creative ideation
You’re a great fit for this position if you have:
• A strong desire to create and contribute to an our culture
• Relevant internship/work experience (preferred)
• Excellent decision-making skills and the ability to exercise discretion
• Demonstrated quantitative skills, with a capacity and interest for developing and understanding brand strategy
• Outstanding written and communication skills
• Penchant for rigorous research and an interest in connecting the dots
• A passion for brand experiences and an interest in digital/physical experience design
• Demonstrated creative problem-solving abilities
• The ability to think across disciplines, industries, cultures and scenarios
• Ability to simplify
• Digital expertise
Siegel+Gale continually seeks to advance the principles of equal employment opportunity to all applicants and employees. As such, Siegel+Gale does not discriminate on the basis of race, color, religion, sex, national origin, age, mental or physical disability, or status as a protected veteran. This policy applies to all personnel activities and conditions of employment.
Please apply online at http://www.siegelgale.com/care...
Top Skills
What We Do
Do you have a clear point of view?
We do. And it’s simple.
We believe in the power of simplicity. As a global brand-led experience firm, we own it, defend it and live by it. With unlimited imagination and a dedication to the facts, we create brand experiences that cut through the clutter—and unlock success—for our clients.
Siegel+Gale was founded with a clear point of view: that simple is smart. In 1969, branding pioneer Alan Siegel, frustrated by the complexity of communications across industries, set out to help organizations create simpler experiences. Experiences that better serve their audiences—and their bottom line. From designing the iconic NBA logo to changing how Americans pay taxes with the 1040EZ, we’ve been champions of simplicity ever since.
Today, we partner with the world’s leading corporations, nonprofits and government organizations to build brand experiences that are remarkably clear and unexpectedly fresh. In other words, simple. Because brands that embrace simplicity forge deeper relationships with their customers and employees—and unleash powerful business results.
The choice is simple. Is your brand next?
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