Statistical Modeler

Posted 13 Days Ago
3 Locations
In-Office
Entry level
AdTech • Marketing Tech • Analytics
Tatari is a data & analytics company focused on buying and measuring advertising across linear and streaming TV.
The Role
Lead multiple data science projects focusing on predictive modeling for linear and streaming advertising. Collaborate with teams to enhance performance and deliver integrated business solutions.
Summary Generated by Built In

Job Duties:

Own multiple data science projects to deliver end-to-end solutions, including the development of KPIs, new insights through the combination of datasets, and maintenance of ongoing analytics datasets. Collaborate closely with the data science, product, and engineering teams to improve existing product and build new capabilities including automating data-driven tasks, developing algorithms and features to guide optimization and expansion opportunities for the business. Work cross-functionally within the organization to deliver high-impact, integrated business solutions. Specific projects include:
Linear Clearance Prediction: Linear Advertising currently accounts for a large portion of Tatari’s total revenue. As a subject matter expert on the Data Science team for linear clearance campaign management, create and improve the Linear Clearance Predictor that allows Tatari buyers to quickly project how much budget each client will be able to spend. Use predictive modeling, SQL, python, and a machine learning engineering pipeline to deliver this. Enhance this model with additional accuracy enhancements including a price The model pipeline is set up for ongoing future iterations and improvements that we can continue to make over the long run for our business.
Linear Performance Prediction: In the Linear TV space, both clearance and performance play critical roles in optimizing a clients campaign and allowing them to hit their budget and their efficiency goals. The performance prediction model has been rebuilt and developed on a machine learning pipeline, using SQL and python, and statistical methods. The model is now performing 2x better than historical versions and is set up for future interactions and improvements.
Streaming Performance Prediction: Streaming advertising accounts for a notably growing portion of Tatari’s revenue and it will continue to grow as the industry evolves. The statistical model is developed end-to end using a machine learning pipeline, SQL and python.
Linear and Streaming Planning Engines: Tatari has an engine for both Linear and Streaming TV, in support of our major advertising channels that drive our revenue. These engines use the above mentioned predictive models and optimization methods. They also include data science features like built-in explainability. These products will continue to play a foundational role in the media buying optimization space, and require deep expertise in the underlying models, data, and engineering implementation.

Experience requirement: Two Months Experience in Data Science or Data Analytics

Degree requirement: Master’s Degree in Data Science or a related field.

Skills Required:

  • Applying machine-learning techniques to real world problems.
  • Using cloud computing tools and storage systems to develop data science solutions.
  • Designing relational database models.
  • Large-scale data-mining and machine-learning analysis
  • Using MapReduce framework.
  • Manipulating large data sets.
  • Programming in Python for retrieving, searching, and analyzing data from the Web.

Hours:      F/T, 40 hours per week

Job Location: 3333 Michelson Dr, Suite 300, Irvine, CA 92612; Hybrid Option:  may work from home 2 days/week within commuting distance from company office in Irvine, Los Angeles, San Francisco or New York.

Travel: None.

Contact:  Sr. People Ops Manager at [email protected]

Skills Required

  • Master's Degree in Data Science or a related field
  • Two Months Experience in Data Science or Data Analytics
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The Company
HQ: San Francisco, California
350 Employees
Year Founded: 2016

What We Do

Tatari is on a mission to revolutionize TV advertising. We work with some of your favorite disruptor brands—like Calm, Fiverr, OneWheel and Chime—grow their business through linear and streaming TV. We combine a sophisticated media buying platform with proprietary analytics to turn TV advertising into an automated, measurable, and digital-like experience. Our team includes founders and leaders from Google, Microsoft, Stripe, Shazam, Amazon and Facebook. We are growing rapidly as we accelerate our mission to automate the complex landscape of managing and measuring ROI-positive television advertising. We have a long-term goal to make marketing on TV available to businesses of any size.

Why Work With Us

We're honored to have won best workplace awards from both AdAge and Inc Magazine. We are a tight-knit group and we enjoy spending time with each other, whether it’s exploring neighborhood restaurants, or volunteering to support a special cause.

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