Staff Product Manager - Activation

| Tel Aviv, ISR | Hybrid
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 Here is the gist:

HoneyBook is the leading clientflow management platform that makes it easy for independent business owners to sell and deliver their services online. Offering powerful tools for communication, contracts, invoicing, payments, and more, the platform puts independent professionals in control of their process and client experience. HoneyBook is trusted by over 100,000 service-based businesses in the United States and Canada that have booked more than $10 billion in business on the platform.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership and have a growth mindset. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

We’re looking for a talented and experienced Product Manager to lead our self-serve onboarding and craft delightful, product-led experiences that drive users through our funnel — from free trial to subscription to activation. 

You’ll collaborate with cross-functional partners to optimize the end-to-end onboarding experience, drawing on data, insights, and best-in-class product sense to help busy independent business owners get started on HoneyBook.
This role involves a unique blend of classical growth funnel optimization with the added dimension of identifying key product opportunities to fuel growth - You’ll balance a holistic onboarding strategy, with quick, iterative experimentation.

This role will have a squad to own and will report to our Head of Growth.

Here are a few of the things you will do:

  • Own the growth activation product roadmap, focusing on improving the onboarding experience and removing friction for our trailers to optimize conversion to subscription, activation, and adoption of the product.
  • Work with engineering and design teams to define, prioritize, and execute our acquisition product strategy.
  • Partner deeply with the lifecycle and education teams on optimizing the experience and creating a seamless cohesive experience for our trialers, and converting our key user segments to dramatically increase our market penetration.
  • Use hypothesis-driven product experimentation to manage the lifecycle of an experiment (opportunity sizing, ideation, hypothesis development, designing, launching, analyzing, and iterating) to optimize funnel performance.
  • Become a subject matter expert, going deep into the details to understand our key segments’ pain points and needs when evaluating and starting to use HoneyBook.
  •  Leverage data and customer feedback to constantly iterate on and build an exceptional onboarding funnel.

Here is what we’re looking for in a candidate:

  • Be a true leader- Take ownership of your team, build a strong team culture, and teach them best practices by getting into the weeds with them. You’ll be able to communicate your plan and influence not only your team & the leadership team but also our entire company with persuasiveness and inspiration.
  • Be strategic and Data-Driven-  Work with leadership to define our growth priorities. Create a comprehensive plan with goals that align to the company’s mission. You’ll be tackling the discovery of new channels and opportunities to acquire and activate more creative small businesses. Make informed decisions through data and sound analytics. 
  • Be product-minded- Customer empathy is paramount. Focus on how customers use our workflow/business management products through user data and optimize our platform to make it work the way our customers work.
  • Be a growth hacker- Identify and optimize new acquisition channels. Deeply understand early customers’ needs to create an amazing early activation experience. The goal will be to build a strong funnel end to end.
  • Be a strong operator - Flawlessly execute the details of your strategies to ensure product launches, feature updates, and other initiatives are delivered on time, on budget, and with exceptional craftsmanship.
  • Be a connector-You will live at the intersection of marketing and product development, and focus on customer acquisition through activation.

Here is what is needed:

  • 4+ years of product management experience from top-notch B2C companies; a mixture of startups and larger companies ideal. Growth stage startup experience required.
  • A growth mindset. You understand, are passionate about, and want to work on growth.
  • Experience and knowledge of top-of-funnel acquisition and onboarding users to complex systems.
  • Know product management best practices to garner results.
  • Must have a proven track record of launching and managing successful products. You have the data insights to back up this boast.
  • SaaS product experience ideal, or experience working on a complex desktop app, in addition to mobile.

The good stuff:

  • Mission driven: You'll be joining more than just another startup—our members are at the heart of everything we do.

  • Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box-thinking and innovation; be ready to fail fast and often!

  • Compensation: We offer a competitive salary + meaningful equity based on merit.

  • Benefits + Perks: From wellness programs to open paid time off and exceptional family leave policies, the health and happiness of our employees is foremost.

The opportunity at HoneyBook is huge – our primary customers today are creative businesses that generate in aggregate $150B in revenue per year in the US. Our company, like the members we serve, thrives on creativity and risk-taking; in seven years, we’ve become the biggest and the most widely recognized player in the service provider space. To date, HoneyBook has raised $498M and is backed by investors such as Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, Our Crowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures and 01 Advisors.

Follow us on Medium and Instagram and catch the latest stories about HoneyBook. Read about what our employees are saying about us on Glassdoor

HoneyBook is committed to diversity, inclusion and belonging and is proud to be an equal opportunity employer. We do not tolerate discrimination and do not make hiring or employment decisions on the basis of race, religion, color, national origin, sex, gender identity, age, disability, marital status, veteran status, or other applicable legally protected characteristics. We also consider qualified applicants with arrest and conviction records in accordance with the San Francisco Fair Chance Ordinance. We strive for the best candidate experience for all applicants and if you need special assistance, please let us know. 

At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your responses will be used to help us identify areas of improvement in our recruitment process. We can only see aggregate responses and are unable to view individual responses. In fact, we aren’t even able to see if you’ve responded or not! Responding is your choice and it will not be used in any way in our hiring process.

Applicant Information
When you apply for a job or an independent contractor/agent position with HoneyBook, we collect the information that you provide in connection with your application. This includes name, contact information, professional credentials and skills, educational and work history, and other information that may be included in a resume or provided during interviews (which may be recorded). This may also include demographic or diversity information that you voluntarily provide. We may also conduct background checks and receive related information.
We use applicants’ information to facilitate our recruitment activities and process applications, including evaluating candidates and monitoring recruitment statistics. We use successful applicants’ information to administer the employment or independent contractor relationship. We may also use and disclose applicants’ information (a) to improve our Services, (b) as otherwise necessary to comply with relevant laws, (c) to respond to subpoenas or warrants served on HoneyBook, and (d) to protect and defend the rights or property of HoneyBook or others.

Our Privacy Policy is here. 

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Technology we use

  • Product
  • Sales & Marketing
  • People Operations
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • TableauAnalytics
    • CanvaDesign
    • IllustratorDesign
    • SketchDesign
    • Google DriveManagement
    • Google DocsManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • DocuSignCRM
    • DriftCRM
    • IntercomCRM
    • SalesforceCRM
    • FlodeskEmail
    • IterableLead Gen
    • Google HangoutsCollaboration
    • SlackCollaboration

An Insider's view of HoneyBook

What are some social events your company does?

The coolest event we host is our Whiskey Wednesday Happy Hour! I love that this was created, hosted, & managed by employees pre-Covid. Since then, we took it virtual. In a period of change, we knew we could jump into Whiskey Wednesday & see some familiar faces. Now that some folks are in office, it's even more special when we celebrate in person!

Lisette

Sr. Experience & Inclusion Manager

What are HoneyBook Perks + Benefits

HoneyBook Benefits Overview

In everything we do, we put people first - including our benefits! From our wellness benefits to our Open PTO policy, we believe in empowering you both inside and outside of work.

Culture
Volunteer in local community
In addition to participating in volunteer opportunities as an org, we offer HoneyBook employees Volunteer Time Off: one half day every quarter that they can take off to volunteer in their communities.
Open door policy
Team based strategic planning
Open office floor plan
Hybrid work model
Flexible work schedule
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
HoneyBook's Diversity, Inclusion, and Belonging (DIB) employee resources group provides educational and celebratory events year round! All are welcome.
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
HoneyBook offers a Flexible Spending Account option up to $2,850 for each employee annually.
Disability insurance
HoneyBook covers up to 60% of your salary if you are ill or injured.
Dental insurance
HoneyBook offers dental options for you and your family!
Vision insurance
HoneyBook offers vision options for you and your family!
Health insurance
HoneyBook covers 95% of your health coverage and 70% of dependents coverage.
Life insurance
HoneyBook offers $50,000 in life insurance through the duration of your employment.
Wellness programs
Our wellness program includes monthly learning sessions and financial wellness support through OneEleven.
Mental health benefits
All employees receive free subscriptions to Calm and Talkspace. All healthcare coverage includes access to in-person & virtual mental health care, plus an Employee Assistance Program.
Financial & Retirement
401(K)
HoneyBook offers both Traditional and Roth 401(k) plans for all employees.
Company equity
Employee offers equity for all full-time employees.
Performance bonus
Child Care & Parental Leave
Childcare benefits
HoneyBook offers a dependent care FSA option for all FT employees.
Generous parental leave
We know there are different roles within your family - we support them all. HoneyBook offers 16 weeks of parental leave for primary caregivers and 8 weeks of leave for secondary caregivers.
Family medical leave
People come first here, and you and your family matter to us. We offer generous paid leave for family medical care.
Return-to-work program post parental leave
Vacation + Time Off
Unlimited vacation policy
Paid volunteer time
HoneyBook offers 1/2 day of volunteer time off each quarter so you can support organizations that matter to you!
Paid holidays
Paid sick days
With our Open PTO policy, we believe you should take the time you need to rest when you're feeling under the weather.
Office Perks
Commuter benefits
HoneyBook covers 50% of parking and transit costs. We also offer $200 in monthly Lyft credits for rides to and from our office and after-hours events.
Company-sponsored outings
Whether it's a company dinner, team night out, or holiday party - you'll find us building genuine relationships with our fellow HoneyBookers.
Free snacks and drinks
Some meals provided
HoneyBook provides lunch in-office for those who choose to work from the office. We also offer a $200 monthyl lunch stipend for all employees.
Company-sponsored happy hours
For those who feel comfortable getting together, we provide events and happy hours throughout the year. Not to mention our weekly virtual Whiskey Wednesday tradition.
Fitness stipend
HoneyBookers can use their annual Wellness stipend toward fitness plans, and our perk partners offer subsidized memberships for gyms or platform subscriptions, plus discounted gear.
Home-office stipend for remote employees
We believe your home office being just as you like it benefits your wellness. Employees are free to use their Wellness Budget towards their home office. Ergonomic chair? Sign us up!
Mother's room
Professional Development
Lunch and learns
Promote from within
Mentorship program
HoneyBook offers an Internal Mentor program and External Advisor Program for all employees.
Continuing education stipend
HoneyBook provides a $600 annual Learning & Development stipend so you can continue learning.
Customized development tracks

Additional Perks + Benefits

At HoneyBook, we believe in taking care of our employees. Your career development, personal wellbeing, and your success matter to us. We take our benefits seriously and continuously adapt and evolve them to meet our team's needs.

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