Where Data Does More. Join the Snowflake team.
At Snowflake, we believe the future of innovation is being written by startup builders—those bold enough to imagine, experiment, and create the next generation of AI and data-powered applications. This role is your opportunity to empower that future. As the go-to-market lead for startup growth, you’ll connect groundbreaking founders and developers to the full potential of the Snowflake AI Data Cloud, helping them build faster, scale smarter, and unlock new paths to market. You'll be at the intersection of product, marketing, and community—championing builders' voices, amplifying their success, and shaping how the next wave of applications comes to life on Snowflake.
This is a hybrid role, with 50% of time working with colleagues in a Snowflake office.
ABOUT THE ROLE :Help startups innovate, build, and scale AI and data applications on Snowflake. In this role, you'll shape and execute go-to-market strategies that inspire and empower early-stage companies to build their apps—and their businesses—on the Snowflake Data Cloud.
Develop targeted programs and messaging that speak to startup founders, developers, and technical leaders focused on data, application and agentic products development
Create compelling content and enablement assets that showcase how to build, distribute, scale, and monetize applications natively on Snowflake
Execute and be accountable for the success of go-to-market campaigns that require cross-functional collaboration with demand generation, analyst relations, content marketing, partner marketing, sales, product management, and other teams
Use data-driven insights to prioritize opportunities, optimize campaigns, and report on performance
Work closely with startups, customers, VCs, partners, and sales to refine our go-to-market strategy and identify high-impact growth areas
Serve as the voice of startup builders within Snowflake—representing their needs, feedback, and innovation goals to influence product roadmaps, improve the developer experience, and enhance app distribution capabilities.
6+ years of experience in product marketing, with a focus on data platforms, application ecosystems, or marketplaces
Proven success in driving adoption and growth through go-to-market strategies tailored to startup and developer audiences, with a deep understanding of early-stage company dynamics, challenges, and innovation goals
Exposure to venture ecosystems, with the ability to engage VCs, accelerators, or startup programs as part of a broader GTM strategy
Exceptional written communication skills and ability to translate complex technical topics into clear, compelling messaging
Demonstrated track record of building successful go-to-market programs and campaigns
Cross-functional team management and organizational skills, influence without authority, including senior management
Analytical mindset, interpreting and summarizing data with actionable insights
Strong technical foundation—experience with data infrastructure, developer platforms, or application backends; ideally familiar with building or marketing products for technical users or startup builders
BS/BA, MBA preferred
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee’s duty to keep customer information secure and confidential.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
Snowflake Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Snowflake and has not been reviewed or approved by Snowflake.
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Equity Value & Accessibility — Equity grants (RSUs) and an ESPP are central to total compensation and are described as highly valuable. Feedback suggests many see equity as a major satisfaction driver with meaningful upside potential.
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Fair & Transparent Compensation — Pay is considered competitive and accompanied by clear communication on salary, equity, and advancement. Feedback suggests pay practices emphasize fairness and transparency.
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Parental & Family Support — Paid parental leave, fertility benefits, adoption assistance, and family planning resources are notably comprehensive. Feedback suggests these programs materially support major life events.
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What We Do
Snowflake powers the end-to-end data lifecycle – from ingesting and processing data to analyzing and modeling it, to building and sharing data and AI applications – helping engineers, analysts, and leaders innovate faster and achieve more with their data. We're on a mission to empower every enterprise to achieve its full potential through data and AI.
Why Work With Us
Snowflake is where data does more, and so do you. More innovating, more growing, and more collaborating. Here, you’ll find the sweet spot between building big and moving fast, in technology and your career.
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