Sr Marketing Manager - Experiential & Executive Engagement

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

The ANZ Field Marketing focus is to build and implement targeted integrated marketing campaigns that drive pipeline growth and deliver tangible ACV to fuel the continued growth of Workday in the APAC region. We are a trusted strategic partner to the ANZ sales business and go beyond conventional marketing approaches. We delve deep into data-driven insights to engage and activate audiences across various channels, empowering us to make bold decisions that directly impact our business outcomes. What sets us apart is our unwavering commitment to collaboration. We operate seamlessly as one cohesive team, uniting with our APAC and Global marketing counterparts under one Integrated GTM strategy. This alignment ensures not only synergy but also a shared sense of purpose and success.

About the Role

We are seeking a highly motivated and experienced Experiential & Executive Engagement Marketing Manager to lead the development and execution of Workday’s large and medium sized events in line with the company’s business objectives. In addition this role will be responsible for the execution of strategic marketing initiatives focused on engaging C-suite executives and key decision-makers. This role is pivotal in building and nurturing relationships with top-tier executives, positioning Workday as a trusted partner and thought leader in the industry.

Job Responsibilities

• Develop and implement comprehensive event strategies aligned with organizational objectives.

• Lead the strategy, planning and executions of large and medium sized experiential campaigns, both in person and hybrid to increase brand consideration, drive net new opportunities and support pipeline progression.

• Create project plans, budgets and RACIs, ensuring delivery against timelines and within budgets.

• Build relationships with third party vendors to achieve the best outcome and experience for Workday and our customers.

• Support the experience of ANZ customers at Flagship event, Rising.

• Oversee all logistical aspects of events including venue selection, contract negotiations, vendor management and onsite coordination.

• Lead and mentor staff and volunteers to ensure smooth experiential experience.

• Work with Global, Regional and Country teams to co-create memorable experiences for our customers and help establish stronger relationships with C-Suite in strategic accounts.

• Identify and implement innovative event concepts to enhance attendee attendance and experience.

• Work with audience leads to develop content and build out the customer journey within key events.

• Cross team collaboration to ensure event alignment and support.

• Build and maintain strong relationships with external vendors, sponsors, and partners.

• Conduct post event evaluations to assess and identify areas for improvement.

• Analyze event data and provide comprehensive reports on event and experiences against KPIs.

• Co-create an executive engagement plan to deliver against business objectives leveraging key sponsorships and hospitality.

• Define and implement the overall executive engagement strategy aligned with company goals and target audience.

• Plan and execute exclusive events tailored to executive audiences, including sponsorships, hospitality events, roundtable discussions, private dinners, executive summits, and VIP experiences at industry conferences.

• Negotiate sponsorships and hospitality events to ensure a premium and memorable experience for C level executives.

• Create format, agenda and host executive account briefings aligned to account plans both locally and internationally.

About You

Ideal candidate will have:

Basic Qualifications

• 10+ years of multichannel experiential event experience within Enterprise/SaaS based companies delivering large scale events.

• Demonstrable experience creating and delivering multimillion dollar events.

• Experience in designing physical and hybrid customer event experiences. 

• Track record of developing and executing successful executive engagement programs in a B2B environment.

• Deep understanding of executive-level communication and relationship building.

• Ability to understand and communicate with live production, event build vendors.

Other Qualifications

• Experience building and maintaining positive relationships with external vendors, sponsors and partners.

• Demonstrable experience delivering C-Suite experiences.

• Strong exposure to managing risk and dependency management.

• Executive stakeholder management skills (engaging and influencing) and ability to build constructive and effective relationships .

• Excellent verbal and written communication skills, including ability to liaise with stakeholders at varying levels.

• Solid data analysis skills in analysing and gaining insights from data gathered during campaigns. 

• Outcome orientation; quickly take strategy to flawless execution of integrated campaigns.

• Ability to deliver business results, showcasing a flexible demeanour, integrity and dedication to quality. 

• Strong sense of teamwork.

• Ability to collaborate across geographically dispersed teams.

• Strong negotiation skills.

• Experience with Marketo and Salesforce. 

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!