Sr. Marketing Lead, EMEA

| Netherlands | Remote
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We all have important information we need to manage, and protecting it should be easy. Over 100,000 businesses and millions of people log in to 1Password to unlock smart, simple access to everything they care about. Our vision is to create a safer, simpler digital future for everyone, and our culture values simplicity, honesty and a human-centric approach to solving problems. Come help us unlock peace of mind so everyone can stay safer online.


The Sr. Marketing Lead, EMEA will play a leading role in the creation of our EMEA customer acquisition strategy and the execution of regional marketing campaigns. You will be responsible for defining an integrated marketing plan for increasing awareness of the 1Password brand, generating demand, and converting that demand into pipeline. 


You will collaborate closely with our EMEA GTM leadership team and Marketing’s Global Campaigns team to localize and run demand programs, ensuring they resonate effectively with the target region’s audiences. In addition to that, you will be responsible for determining where you need to deliver programs unique to the EMEA market. You know when it’s appropriate to reuse existing campaign materials and when you need to develop unique messaging, content, and offers to meet your program objectives and satisfy the region’s needs. 


You’ll partner with sales leadership to map out an events plan, including identifying trade show sponsorship opportunities and creating bespoke 1Password events. You will also collaborate with the EMEA GTM partnerships team to engage with top EMEA-based reseller, distributor and MSP partners to establish in-region channel relationships, run partner engagement programs, and create partner demand. This role requires taking charge of making detailed plans and meticulously tracking results to drive success.


This is a remote opportunity within the Netherlands.

What we're looking for:

  • Experience running integrated marketing programs and field events that drive customer demand.
  • Experience localizing campaigns developed by centralized campaigns function.
  • Experience working in a SaaS business serving the cyber security industry is desired.
  • 8+ years of Marketing experience.
  • Strong written and verbal communication skills.
  • You are a detail oriented, creative thinker, who enjoys problem-solving and cross-functional collaboration.
  • A proven track record in deeply understanding various marketing levers available to drive opportunity growth.
  • Change management experience and proven ability to drive adoption and usage of new program types across a diverse remote GTM organization.

What you can expect:

  • Lead the development of an EMEA marketing plan and carry out regional campaigns for 1Password.
  • Work closely with sales teams to understand goals and key accounts, and align regional marketing plans and activities to achieve success.
  • Be the main point of contact for marketing in EMEA, representing marketing in the EMEA GTM leadership team.
  • Assess global marketing campaigns and programs for their fit in the EMEA market and lead the localization of the essential elements to effectively raise awareness and generate leads for the GTM organization.
  • Working with the digital marketing team to define EMEA localization strategy for digital programming.
  • Lead field events and trade show sponsorships from planning through on-site management to maximize lead generation and make sure all elements are well executed.
  • Coordinate with the brand, creative and content teams to keep our brand consistent and messages clear in EMEA.
  • Growth mindset and industry leader; Exceptional leadership and communication skills. 

What we offer:


We believe in working hard, and resting hard. We’re always looking for new ways to support our team members, but here’s a glance at what we currently offer:


Health and wellbeing

> 👶 Maternity and parental leave top up programs

> 👟 Wellness spending account

> 🏝 Generous PTO policy 

> 💖 Company-wide wellness days off scheduled throughout the year 

> 🧠 Wellness Coach membership

> 🩺 Comprehensive health coverage


 Growth and future 

> 📈 Employee stock option program for all full time employees 

> 💸 Retirement matching program

> 💡 Training budget, 1Password University access, and learning sessions 

> 🔑 Free 1Password account (and friends and family discount!) 


Flexibility and community

> 🤝 Paid volunteer days 

> 🌎 Employee-led DEI&B programs and ERGs

> 🏠 Fully remote environment

> 🏆 Peer-to-peer recognition through Bonusly


You belong here.


1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.


Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at [email protected] and we’ll work to meet your needs.


Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this your Talent Partner would be happy to address them with you.


Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.


Candidate Privacy Notice


When you apply for a position, refer a candidate, or are being considered for a role at AgileBits, Inc. (dba 1Password, 1Password, we, us, or our), your information is stored in Lever, in accordance with Lever's Service Privacy Notice. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background.


Candidates may also optionally choose to self-identify their race/ethnicity, gender identity, sexual orientation, age, and disability. These answers will help us evaluate our diversity and belonging efforts. You do not have to answer these questions—your answers will not be linked to your name or job application, will not be visible to the hiring manager reviewing your application, and will in no way affect your job application. If you have any questions about the collection or use of this information, please contact [[email protected]].


When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how we use or process your information, or if you would like to ask to access, correct, or delete your information, please contact our privacy team at [[email protected]] or through 1Password Support.

More Information on 1Password
1Password operates in the Cybersecurity industry. The company is located in Toronto, Ontario. 1Password was founded in 2005. It has 702 total employees. To see all 17 open jobs at 1Password, click here.
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