Sr. Marketing Data Analyst (Flexible Hybrid)

Company Description

At Fannie Mae, futures are made. The inspiring work we do helps make a home a possibility for millions of homeowners and renters. Every day offers compelling opportunities to impact the future of the housing industry while being part of an inclusive team thriving in an energizing, flexible environment. Here, you will grow your career and help create access to fair, affordable housing finance.

Job Description

As a valued colleague on our team, you will contribute to planning and implementing all aspects of content marketing in the consumer journey, as well as drive brand and business value with great digital experience design and content.
THE IMPACT YOU WILL MAKE
The Sr. Marketing Data Analyst role will offer you the flexibility to make each day your own, while working alongside people who care so that you can deliver on the following responsibilities:

• Contribute to the development and advancement of digital marketing strategy to advance organizational objectives and goals for line of business through data-driven analyses and visualizations
• Write SQL queries and develop data visualizations to improve awareness and understanding of marketing performance throughout the organization and all lines of business.
• Conduct data mining and deep dive analyses into digital marketing results to develop recommendations, optimizations, and/or improvements to marketing strategy.
• Assist the Analytics team with ad-hoc requests from a variety of internal stakeholders.
• Deliver succinct, cohesive presentations to share findings with Analytics and other Marketing partners.

Qualifications

THE EXPERIENCE YOU BRING TO THE TEAM
Minimum Required Experiences:

• 2 years

Desired Experiences:

• Bachelor's degree or equivalent

Skills

• Skilled in the graphical representation of information in the form of a charts, diagrams, pictures, and dashboards with programs and tools such as Excel, Tableau, or Power BI
• Ability to understand organization of and relationships within data warehouse environments, as well as the ability to build complex SQL queries to extract structured datasets from those environments for use in reporting software
• Ability to apply critical thinking and/or analytical thinking to real world business problems
• Ability to gather and articulate big picture insights from discrete and/or unstructured data sets 
• The group of skills related to Performance Measurement including evaluating programs and defining and measuring KPIs
• Experience in the process of analyzing data to identify trends or relationships to inform conclusions about the data
• The group of skills related to Relationship Management including managing and engaging stakeholders, customers, and vendors, building relationship networks, contracting, etc.
• Working with people with different functional expertise respectfully and cooperatively to work toward a common goal
• Strong communication skills, including the ability to translate findings from data-driven analyses into digestible insights for technical and non-technical audiences

Tools

• Expertise in Google Analytics
• Advanced knowledge of SQL
• Advanced skills in Tableau
• Skilled in Excel

Additional Information

The future is what you make it to be. Discover compelling opportunities at careers.fanniemae.com.

Fannie Mae is a flexible hybrid company. We embrace flexibility for our employees to work where they choose, while also providing office space for in-person work if desired. At times, business need may call for on-site collaboration, which means proximity within a reasonable commute to your designated office location is preferred unless job is noted as open to remote.
Fannie Mae is an Equal Opportunity Employer, which means we are committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, religion, national origin, gender, gender identity, sexual orientation, personal appearance, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation in the application process, email us at [email protected].

The hiring range for this role is set forth on each of our job postings located on Fannie Mae's Career Site. Final salaries will generally vary within that range based on factors that include but are not limited to, skill set, depth of experience, certifications, and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee’s physical, mental, emotional, and financial well-being. See more here.