Manager, Growth (Digital Acquisition)

About The Opportunity
We're all about connecting hungry diners with our network of over 300,000 restaurants nationwide. Innovative technology, user-friendly platforms and streamlined delivery capabilities set us apart and make us an industry leader in the world of online food ordering. When you join our team, you become part of a community that works together to innovate, solve problems, grow, work hard and have a ton of fun in the process!
Why Work For Us
Grubhub is a place where authentically fun culture meets innovation and teamwork. We believe in empowering people and opening doors for new opportunities. If you're looking for a place that values strong relationships, embraces diverse ideas-all while having fun together-Grubhub is the place for you!
As the Manager of Digital Acquisition, you will oversee the strategic direction of paid social, programmatic, affiliate, and our gift card program.
This role will be responsible for leading channel owners to develop and execute a cohesive digital strategy across our paid digital channels and gift card program. This collection of channels represents a critical lever in our diner acquisition strategy, and this role will accelerate learning to maximize new diner volume and quality and ensure optimal customer experience.
You should bring subject matter expertise in these digital acquisition channels and collaborate with other teams to identify acquisition opportunities, bring new ideas, take risks and re-think existing approaches.
The Impact You'll Make:

• Develop and execute strategy to drive full funnel objectives across digital channels to acquire new diners, drive incremental orders, and drive sign ups to our subscription program
• Guide the Paid Social in house team and collaborate with agency/vendor partners and internal teams across Programmatic, Affiliate and Gift Card
• Manage direct relationships with vendors including Meta, Google, and others
• Daily/weekly/quarterly mid-funnel budget and performance management
• Ensure flawless execution and troubleshoot any problems
• Proactively identify areas of opportunity and take action to improve performance
• Play a key role in executing tests and reporting insights to senior leadership
• Lead the advanced measurement and incrementality testing strategy of mid-funnel channels in partnership with analytics and vendor partners
• Work collaboratively with other teams to translate strategic vision into tactical solutions and results
• Help influence strategic recommendations for our overall new diner acquisition plans
• Perform competitive research and stay up to date on the latest trends and marketing among competitors

What You Bring to the Table:

• 6+ years experience in a cross functional strategic and executional role
• 1-2 years of experience managing a team and direct reports
• Experience with Programmatic DSPs and Social platform ads managers
• Hands on experience in Paid Social with crafting and deploying campaigns and setting up tests
• Understanding of Paid Social bid objectives, ad types, creative formats and reporting capabilities
• Experience with various methodologies of incrementality and conversion lift testing and ability to translate results into tactical strategies and decisions
• A proven track record executing test and learn strategies and accurately reporting results
• Knowledge of full-funnel digital advertising strategies by media type
• Strong communication skills: ability to clearly communicate results, key learning, areas of opportunities
• Ability to flex between "in the weeds" channel knowledge and driving high-level vision and team goals

New York Salary Range: $114,500-171,500
The Base Pay component of our Total Rewards package is based on a variety of factors including but not limited to: job responsibilities, location, experience and, education/certifications. In addition to the pay component, this role may be eligible for equity and benefits as part of the Total Rewards package. The Total Rewards package will be determined at the time a contingent offer is made.
Grubhub is an equal opportunity employer. We welcome diversity and encourage a workplace that is just as diverse as the customers we serve. We evaluate qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. If you're applying for a job in the U.S. and need a reasonable accommodation for any part of the employment process, please send an email to [email protected] and let us know the nature of your request and contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this email address.
If you are a resident of the State of California and would like a copy of our CA privacy notice, please email [email protected].