Senior Demand Generation Manager

| USA | Remote
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Interested in defining how AI shapes the future of work? Cresta is on a mission to make every knowledge worker 100x as effective, 10x faster and 10x better. Cresta is focused on using AI to help the workforce, not replace them. Cresta uses our patented Expertise AI to uncover expert insights from every conversation and put those insights into action with real-time coaching during customer conversations.


We’re growing fast! Spun out of the Stanford AI lab and chaired by Google-X founder Sebastian Thrun, Cresta launched in 2017. We’ve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors and advisors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Porsche, and Verizon and we have been recognized as a startup to watch by Business Insider, Forbes, and Gartner to name a few.


We’re looking for a Strategic Demand Generation Manager to develop and execute end-to-end campaigns. You’ll be instrumental in generating and nurturing high-quality leads through innovative and data-driven strategies.

What you'll do

  • You’ll be the czar of non-paid channels: email, webinars, and direct mail.
  • Manage end-to-end demand generation campaigns, ensuring they resonate with our target audience and meet business goals.
  • Develop and execute intent and interest-based lead generation programs, collaborating closely with Sales to nurture leads through the sales funnel.
  • Measure and analyze campaign performance, making data-driven decisions to drive pipeline growth. 
  • Partner with our content marketing team to create compelling, targeted content. 
  • Work collaboratively with cross-functional teams, including Sales, Marketing, and RevOps to ensure integrated and cohesive demand generation efforts.

What we're looking for

  • 4+ years in marketing execution, preferably in B2B software 
  • Campaign Expertise: 2+ years in campaign planning and execution in relevant industries.
  • Proficiency with ABM software (e.g. 6sense, DemandBase), Salesforce, Hubspot, and Webinar Platforms (e.g. Zoom Webinar Solutions, On24)
  • Strong ability to work well across teams.
  • Project Management: Excellent project management skills with a keen attention to detail.
  • High sense of urgency and ability to manage multiple projects and webinars simultaneously.
  • Ability to assess and prioritize workload in a deadline-driven environment.

Perks & Benefits

  • We offer Cresta employees a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
  • Flexible vacation time to promote a healthy work-life blend.
  • Paid parental leave to support you and your family.
  • Monthly Gym & Phone allowance
  • Work from home office stipend to help you succeed in a remote environment.
  • Lunches and dinners included for in-office employees via Grubhub

Compensation for this position includes a base salary, bonus, equity, and a variety of benefits. Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. We are actively hiring for this role in Canada, and offer competitive local pay and benefits. Your recruiter can provide further details.


If you want to make an impact with an amazing product, want to improve your tech skills by working with other exceptional engineers, and like to be part of an amazing international team, then you should join us. We pay an attractive salary and with the Cresta stock options, you can benefit from the company's growth.

More Information on Cresta
Cresta operates in the Artificial Intelligence industry. The company is located in San Francisco, CA. Cresta was founded in 2017. It has 112 total employees. To see all 10 open jobs at Cresta, click here.
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