The Senior Manager, Business Unit Sales Strategy - Philadelphia provides leadership and trade management for the Cream Cheese business. Main functions include process improvement, forecast accuracy, trade efficiency, distribution recommendations, and merchandising strategy changes that will help to drive profitable revenue growth. This position has responsibility for steering the Business Unit's strategy with cross-functional partners such as marketing, finance, field sales, and supply chain to ensure target delivery and collaboration with customer teams.
Essential Functions & Responsibilities
- Develop robust business proposals that combine brand story with customer's strategic interests.
- Conduct account specific market research with category marketing to set key windows, pricing strategy and TDP (total distribution points) expectations.
- Supervise distribution build, pricing, and promotional compliance to guardrails to maintain balance across channels and enhance revenue potential.
- Lead trade marketing and shopper marketing budget to ensure spend discipline across categories and work with field teams to implement approved infusions to deliver financial goals.
- Collaborate closely with revenue management and customer sales teams to proactively deliver more efficient promotional spend without risk to buyer relationships and competitive edge.
- Deliver sales forecasting efficiency with demand, supply, and sales by leading monthly demand forecasting routines to identify key volume drivers and communicating material needs.
- Contribute thought leadership by identifying whitespace across different channels through closure of core product gaps, innovation, and profitable promotion plans incremental to plan.
- Manage product supply challenges through efficient communication with supply chain and customer sales teams to minimize revenue loss and maintain customer prioritization.
- Analyze competitive landscape periodically to help the team maintain an efficient go to market strategy and react dynamically to competitive threats.
- Develop comprehensive understanding of commercialization process and track progress of new item commercialization against pre-specified launch dates to hit customer resets.
- Own communication routines with sales teams (often involving 50+ participants) to gather market intelligence and highlight BU priorities and changes to brand strategies and tactics.
- Develop sound relationships with all cross-functional partners to guarantee efficient execution and revenue realization.
Expected Experience & Required Skills
- Seasoned experience with an understanding of FMCG industry; Prior experience in category management or sales required
- Excellent analytical and problem-solving capability with experience using data; Syndicate/panel data familiarity a plus
- Ability to lead cross functional teams, handle simultaneous projects, and deliver within agreed upon time frames
- Outstanding verbal, written and interpersonal communications skills
- Advanced Excel knowledge and experience working with databases
- Experience presenting to and working with customers
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.
New Hire Base Salary Range:
$118,400.00 - $148,000.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
- Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Emotional - Employee Assistance Program , Wellbeing Programs, Family Support Programs
- Financial - 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.
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What We Do
Kraft Heinz is a global food company with a delicious heritage.
With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every table we touch.
We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet.
We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Work With Us
We believe that great people make great companies, and we’re growing something great here at Kraft Heinz.
Operating in over 20 global markets, across 9 functions, no matter your career goals, we have a seat at the table for you.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.
