Sr Associate, Programmatic

ROLE PURPOSE 

The Programmatic Sr Associate is responsible for managing campaigns on programmatic platforms for clients, including strategy, setup, implementation, and monitoring across various DSPs (Demand Side Platforms) used. This role is fundamental within the digital strategy of a communications group and works closely with teams from other media channels.   

This position is for the Offshore Team of Dentsu Argentina, and works for teams located in Dentsu's agencies in other countries. Has a local support team that leads the integration and relationship with the other members of the Offshore Team in Argentina. 

TASKS AND RESPONSABILITIES 

Collaborate with account teams to manage campaigns across various DSPs, including trafficking creative assets, tags, naming conventions, and other elements necessary for campaign implementation. 

Set up campaigns in DSPs based on the established strategy and monitor their delivery. 

Troubleshoot configuration issues and campaign malfunctions. 

Upload campaigns and perform quality control doing data quality assurance via Q&A checks. 

Monitor campaign pacing and ensure they meet the predefined objectives. 

Generate reports in collaboration with media vendors to perform reconciliations for billing purposes. 

Analyze campaign data and propose optimization suggestions. 

Review and execute campaign optimizations. 

Work with media vendors to analyze purchasing opportunity proposals and campaign optimizations. 

Prepare campaign result reports, analyze data, and identify potential adjustments to optimize KPIs. 

Occasionally supervise the work of more junior team members. 

Work with the agency's data teams to analyze and create client presentations. 

Develop good relationships with clients if involved in client interactions. 

If required by the team, train more junior members by assisting in their development and helping them perform their tasks. 

As part of the Offshore Team of Dentsu Argentina, you must actively participate in the weekly virtual networking meetings with other members of the Argentina offshore team. 

You must also participate in the Offshore Team's peer-to-peer engagement activities held periodically in our Buenos Aires offices, except for those who are not located in that city. 

QUALIFICATIONS 

1 to 2 years of experience. 

A bachelor's degree, preferably in marketing, advertising, finance, or analytics, will be valued. 

Knowledge of managing Programmatic DSPs, primarily Google DV360. 

Advanced knowledge and understanding of Performance Marketing concepts. 

Good knowledge of the Microsoft Office suite, especially Excel and PowerPoint. 

Strong analytical thinking, comfortable with data and mathematical skills. 

Solution-oriented with strong critical thinking skills. 

Consistently delivers accurate and timely work products. 

Ability to resolve and troubleshoot problems. 

Accuracy in execution, quality control through Q&A, and compliance with deadlines. 

Organizational skills and project management capabilities. 

Ability to handle multiple projects and prioritize responsibilities in an agile environment. 

Works well in a team and in a fast-paced environment. 

PERSONAL SKILLS 

Strong communication skills, both verbal and written. 

Ability to build strong relationships with the teams you work with. 

Proactivity and collaboration with colleagues. 

Attention to detail and precision in your work style. 

Integrity, autonomy, and self-motivation.