Specialist, Digital Content

Job Description Summary:The Video Content Creation Specialist is responsible for conceptualizing, producing, and editing engaging video content that communicates the brand’s story across multiple digital platforms such as YouTube, Instagram, TikTok, and the company website. This role involves full-cycle production — from planning, filming, and editing to publishing and performance analysis — to enhance brand awareness and audience engagement. The specialist collaborates closely with the marketing, creative, and digital teams to ensure consistent and impactful visual storytelling aligned with brand objectives.

Job Description:

Key Responsibilities

• Plan and conceptualize video strategies that align with marketing goals, target audiences, and platform-specific formats.

• Develop scripts, storyboards, and creative briefs to guide content production.

• Shoot and produce high-quality video content, managing camera, lighting, and audio equipment during both studio and on-location shoots.

• Edit videos using professional software such as Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve — including color correction, sound mixing, subtitles, and motion graphics.

• Optimize videos for each platform, ensuring correct aspect ratios, durations, captions, and graphics for YouTube, Instagram Reels, TikTok, and other digital channels.

• Upload and distribute video content, managing metadata such as titles, descriptions, thumbnails, and tags to maximize reach and engagement.

• Monitor and analyze video performance metrics (e.g., view time, engagement rate, CTR) and provide data-driven insights for future improvement.

• Maintain brand consistency in tone, visual style, and messaging across all video assets.

• Stay current on video trends, social media algorithms, and emerging technologies to continuously improve creative output.

Qualifications & Skills

• Bachelor’s degree in Film Production, Media, Communications, Marketing, or a related field (preferred).

• Proven experience in video production and editing, ideally within a marketing, brand, or creative agency environment.

• Proficiency in professional editing software such as Adobe Premiere Pro, Final Cut Pro, After Effects, or DaVinci Resolve.

• Strong understanding of camera, lighting, and sound equipment for both studio and on-location setups.

• Excellent storytelling and visual composition skills, with the ability to craft compelling narratives that engage audiences.

• Knowledge of platform-specific best practices (YouTube, Instagram, TikTok, etc.) and social media video trends.

• Analytical mindset with the ability to interpret video metrics and optimize performance.

• Strong communication and collaboration skills, able to work effectively with cross-functional teams.

• Project management and organizational skills, with the ability to handle multiple deadlines and priorities simultaneously.

Benefits

• Premium Medical Insurance Coverage

• 401(k) Savings Plan

• Paid Time Off (PTO) based on seniority

• Paid Holidays

Additional Workplace Offerings (subject to change or eligibility.)

• Annual Bonus Plan

• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room

• Summer Fridays

• Complimentary Gourmet Breakfast, Lunch, and Dinner

• Relocation Support for New Hires

• Work Anniversary Recognitions

• Congratulatory & Condolence Gifts

• Employee Referral Bonus Program

• License/Certification Reimbursements

• Corporate Employee Discounts

• Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card

• Commuter Support (Shuttle Bus Program and EZPass Support)

• Vehicle Perks

Qualification(s):Education(s):Bachelor of Arts (B.A): Visual Communication (Required)

Work Experience:Experience Range III: 4 - 8 years of relevant experience or industry exposure in a related field

Skill(s):Video Content

Language(s):English

Certification(s):Not Applicable

The anticipated compensation range is

21.50 - 39.75 USD Hourly

Actual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the “Company”) is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.