Software Product Marketing Intern

Posted Yesterday
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Lahore, Punjab
In-Office
Internship
HR Tech • Software
The Role
The Software Product Marketing Intern analyzes product trends and user behavior, collaborates with technical teams, and assists in market strategies to drive product growth.
Summary Generated by Built In

About the Role

We are seeking a Software Product Marketing Intern who combines a Computer Science foundation with analytical curiosity and market insight. This role is designed for individuals who enjoy exploring how technology, data, and strategy come together to shape product growth.

As part of the Product Marketing and Growth team, you will analyze emerging product trends, study user behavior, and translate complex technical insights into actionable market strategies. You will work closely with Product Management, Growth, and Engineering teams to help position SaaS products effectively in competitive markets.

Key Responsibilities

  • Conduct market intelligence and competitor analysis to identify trends and product opportunities.
  • Collaborate with technical teams to understand product architecture, value propositions, and user journeys.
  • Support development of go-to-market (GTM) plans and assist in defining product positioning and messaging.
  • Analyze adoption, activation, and retention data to uncover growth opportunities.
  • Evaluate campaign and funnel performance through data-driven experimentation and reporting.
  • Build dashboards and summaries using Google Analytics, Data Studio, or similar tools.
  • Contribute to product briefs, launch strategies, and performance reviews with insights derived from both data and market research.

Requirements
  • Bachelor’s degree in Computer Science, Data Science, or a related technical discipline.
  • Strong analytical, research, and critical thinking skills.
  • Keen interest in SaaS markets, product innovation, and emerging technologies.
  • Understanding of product metrics, customer journeys, and data interpretation.
  • Familiarity with tools such as SQL, Google Analytics, or data visualization platforms is a plus.
  • Excellent written and verbal communication skills, with the ability to convert data into clear insights.

What We’re Looking For

  • A technically curious problem solver who can bridge product and market perspectives.
  • Someone who can interpret technical details into meaningful business and marketing insights.
  • A self-driven learner eager to explore how software products scale, evolve, and compete in the SaaS ecosystem.

Top Skills

Data Studio
Google Analytics
SQL
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The Company
26 Employees
Year Founded: 2022

What We Do

HR Force was built with the vision of connecting the right people with the right business entity. We are firm believers in utilization of talent for the advancement & betterment of humankind, and live by a policy of "no talent goes unnoticed”.

Our Services include
Talent Acquisition Management
Culture & Employee Branding
Compensation & Benefits Management
Performance Management & Training Development
Internal Policy Creation and Implementation

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