Social Media Strategist (Regulated)

Job Description:

ICUC is the global leader in Social Media solutions for over 20 years. To date, the ICUC team consists of over 250 people, in over 35 countries, covering 50 languages around the clock. In an environment where the only constant is change, we create common ground between brands and audiences across communities and social media. Fueled by a unique culture built in and around meritocracy, we bring the passion, the know-how and the balance necessary to maintain the charted course we set for ourselves: to be the best, we employ the best. Are you ready to be part of the ICUC team?

Join a team of strategists all working remotely from around the world, with an unparalleled passion for all things social. Together as a team, and individually, you will cultivate data-driven insights and deliver top-tier services to our clients and support internal department needs. This includes data analysis storytelling, content creation and management, brand persona architecture, consumer advocacy tactics, playbook development, and comprehensive audits.

You must have a creative way of thinking and presenting brands through multiple social media channels and be prepared to work in a fast-paced, self-motivated, entrepreneurial environment; be a team player who is social-savvy and can work independently yet collectively in a unique virtual environment.

Responsibilities: 

• Generate strategies to achieve and improve clients' business and communications objectives, with a data-first mindset

• Lead the organic development and growth of various communities and social media activities across the client’s social ecosystem. Liaise with writers and designers to ensure content is informative, on-strategy and appealing.

• Develop content pillars and social calendars aligned with KPIs, business objectives, corporate priorities, and overarching marketing and social. Research, craft, and publish interactive, thoughtful, intelligent, and provoking content that encourages community participation. Help identify influencers and seek user-generated content if appropriate for clients.

• Define KPIs, benchmarks and metrics to evaluate and increase the clients’ social media presence and goals.

• Define and improve community management and content development processes. Proactively escalate issues, trends, opportunities, and insights through the relevant channels in a timely manner.

• Analyze performance results using statistical techniques and analytics tools and translate data into actionable insights and content optimizations. Timely report it to all relevant stakeholders on a monthly, quarterly, yearly or ad hoc basis.

• Act as a consultant regarding technological and social innovations ensuring best practices and thought leadership that may impact the client’s strategy & business in the short and long term.

• Lead and support client meetings and communications.

• Maintain an active presence within necessary tools and social platforms to discuss and advise clients on platform-specific concerns, abilities, and best practices concerning platform and consumer trends and updates.

• Proactively provide clients with thought leadership, recommendations, and education on ICUC capabilities.

• Go above and beyond client and company expectations, bringing fresh and new ideas to leaders and always questioning the status quo.

• Communicate effectively to all stakeholders including senior management on relevant opportunities and escalations.

• Act as a resource to help fuel organic business growth for ICUC. Work with Growth and Client teams on renewals/account changes as required.

• Help create case studies of delivered work to use as training and development materials for clients and other teammates to leverage.

• Provide planned and real-time, strategic recommendations for trends/events to the Customer Success team. Proactively provide updates on account health to Growth/Client teams as needed

• Adopt and educate on up-and-coming platforms and technology. Share inspirational and educational resources within strategy and other departments.

• Train internal teams to integrate, maintain and update a cohesive social media strategy.

• Lead and inspire a team of social strategists and social media managers by creating a positive work environment, fostering creativity, innovation and collaboration.

• Build and maintain team morale by helping them reach their full potential and guiding them to achieve their goals.

KPIs:

• Maintain consistency across client executions: goals, guidelines, brand voice and learnings & optimizations.

• Ensure 100% of deadlines are met.

• Weekly updates for clients on the state of their social landscape.

• Provide clients at least once per month with a proactive point of view on platform updates and/or trends to activate on their social channels.

• Support ICUC by developing at least one internal deliverable per quarter (whitepapers, ASAPs, POVs).

• Support team morale to ensure turnover is below 10% year over year.

The ideal candidate will have:

• At least 7 years of social media management and reporting experience, demonstrating expertise in overseeing social media activities.

• Proven work experience as a Social Media Strategist, showcasing leadership in social media strategy development.

• Bachelor’s degree in marketing, communications, advertising, PR, or equivalent, providing a solid educational foundation.

• Resourcefulness and a can-do attitude, thriving in an entrepreneurial, fast-paced environment.

• High level of accuracy and attention to detail, ensuring quality in all social media activities.

• Strong sense of account ownership and pride in work, accompanied by excellent multitasking abilities.

• Strong time management skills, enabling effective planning, prioritization, monitoring, and adaptation to changes.

• Strong decision-making skills, coupled with good judgment, facilitating sound strategic choices.

• Good sense of decorum and brand appropriateness, ensuring alignment with brand values and guidelines.

• Friendly, diplomatic, and composed self-starter, demonstrating initiative and commitment to task completion.

• Charisma and willingness to mentor others and share best practices with a team of Strategists.

• Cooperative and network-oriented, fostering collaboration and relationships within and outside the organization.

• Proven history of developing new, sustainable processes, indicating innovation and adaptability.

• Excellent written and verbal communication skills, including engaging presentation abilities.

• Experience with creative content publishing, writing, social listening, and performance reporting, contributing to effective social media strategies.

• Ability to identify target audience preferences and create content or insights to meet their needs.

• Knowledge of past and current social media trends, marketing, and business strategies.

• Regular user of Twitter, Facebook, Instagram, LinkedIn, and TikTok, with awareness of other social media channels.

• Experience with social media management systems like Hootsuite, Sprout, Sprinklr, and Khoros, facilitating efficient social media management.

• Proficiency in reporting systems like Talkwalker, Brandwatch, Fanpage Karma, and Meltwater, aiding in comprehensive performance analysis.

• Understanding of SEO strategies and digital marketing metrics, enhancing social media effectiveness.

• Proficient computer literacy, demonstrated through work experience in software applications, spreadsheet tabulations, and Microsoft Office Suite.

Additional Requirements:

• Willingness to undergo a Criminal Record Check as part of the pre-employment screening process.

• The ability to utilize a desktop computer or laptop that meets minimum system requirements, ensuring efficiency in remote work environments.

• Access to high-speed internet, with a minimum speed of 30 mb/s, to support work activities and online collaboration.

• Adequate headset/mic and webcam, facilitating clear and effective communication in virtual meetings and presentations.

• Fluency in English, with the ability to speak and write clearly and persuasively. Proficiency in additional languages is considered an asset, reflecting the global nature of the role.

The salary range for this position is $75k-$85k Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees. We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

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