Social Media Manager

Posted 2 Days Ago
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Troy, MI, USA
In-Office
Mid level
Retail
The Role
The Social Media Manager will develop and implement strategies, create content, engage with audiences, and analyze metrics across various platforms.
Summary Generated by Built In

Description

We are seeking a dynamic and creative Social Media Manager to join our marketing team. In this role, you will be responsible for developing and executing our social media strategy to enhance brand awareness, engage our audience, and drive growth across various platforms. If you are passionate about digital marketing and have a knack for storytelling, we invite you to apply and become part of our innovative company culture.

Key Responsibilities:

- Develop, implement, and manage our social media strategy across platforms such as Facebook, Instagram, LinkedIn

- Create, curate, and schedule engaging content tailored to each platform and target audience

- Monitor social media channels, respond to comments and messages, and foster community engagement

- Analyze social media metrics and generate reports to measure the effectiveness of campaigns and identify areas for improvement

- Collaborate with marketing, design, and content teams to ensure brand consistency and campaign alignment

- Stay updated on the latest social media trends, tools, and best practices to keep our brand at the forefront of digital innovation

- Manage social media advertising campaigns, including budget allocation and performance optimization

Skills and Qualifications:

- Proven experience as a Social Media Manager or similar role

- Strong understanding of social media platforms, algorithms, and analytics tools

- Excellent written and verbal communication skills

- Creative mindset with the ability to produce compelling content

- Ability to analyze data and derive actionable insights

- Proficiency in social media management tools 

- Bachelor's degree in marketing, Communications, or a related field is preferred

- Ability to work independently and collaboratively in a fast-paced environment

Join our team and be part of a vibrant, growth-oriented company that values innovation, creativity, and professional development. We offer a supportive work environment, opportunities for advancement, and a commitment to work-life balance.

Skills Required

  • Proven experience as a Social Media Manager or similar role
  • Strong understanding of social media platforms, algorithms, and analytics tools
  • Excellent written and verbal communication skills
  • Creative mindset with the ability to produce compelling content
  • Ability to analyze data and derive actionable insights
  • Proficiency in social media management tools
  • Bachelor's degree in marketing, Communications, or a related field
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The Company
0 Employees
Year Founded: 1994

What We Do

Wild Bill's Tobacco is a tobacco retailer founded in 1994 in Michigan, operating over 250 locations across Michigan, Ohio, and Indiana. The company specializes in a wide range of products including cigars, electronic cigarettes, tobacco pipes, cigarettes, and accessories.

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