Social Media Manager

Company Overview:

Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®,  and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike®  for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.

Overview of Position:

This position will play a lead role in the development and implementation of digital, online and social media presence for the Nike Swim Brand. Will work with the brand marketing teams to create, implement, monitor, and analyze social media and digital/interactive marketing campaigns. This position will be responsible for driving the success of online campaigns.   

DUTIES AND RESPONSIBILITIES:

• Serve the Nike Swim marketing group as a digital/interactive/social media strategist
• Responsible for keeping the group informed and up-to-date with current events
• Filter proposal submissions
• Drive interactive strategy and programs for PEI’s brand marketing efforts
• Implement and manage the development and execution of digital, interactive and social media marketing campaigns
• Uses best practices for social media and digital marketing to assist with the expansion of the brands while increasing sales and retaining clients
• Monitor brand conversations online while collecting and analyzing data for ongoing campaigns
• Participate in the social media board to review upcoming campaigns and staff resources accordingly
• Launch the schedule and budgeting efforts for marketing programs by using integrated day-to-day activity plans and timelines
• Coordinate communication and approvals for all programs with social media team, brand marketing team and ecommerce team
• Work with digital agencies to deploy assets for social media campaigns
• Management of blogger relationships & partnerships
• The position will require 50% community management - 25% strategy - 25% blogger relationship  

SKILLS, KNOWLEDGE AND ABILITIES

•  Excellent communication and writing skills
•  Must have strong analytical, forecasting and research skills
• Experience in online marketing, branding, advertising and public relations would be helpful
• Should have good networking, leadership and negotiation skills   

MINIMUM REQUIREMENTS

• Bachelor’s Degree
• 3-5 years experience with Social Media - Twitter, FB, blogging
• Background in general interactive/digital/social media strategy