Social Media Manager

Key Responsibilities

• Development and implementation of comprehensive social media strategies aligned with our overall marketing goals and target audiences to increase brand awareness, consideration and conversion rates.
• You'll will be responsible for developing a social playbook that defines how our brands come to life through content and creative on socials: Meta, Linked In, Youtube and TikTok.
• Developing strategic approaches to support Mable service lines and other brands across the Attain Healthtech group.
• Play a pivotal role in the Brand Experience team in ideating campaigns, product launches, legislative changes and creative approaches across the suite of brand channels.
• Research content and case studies, produce and edit content, copywriting and scheduling. Work collaboratively with our internal creative studio on broader campaigns.
• From researching, to outreach, briefing and providing support throughout content creation.
• Manage and inspire a Social Media Specialist, who moderates content and engages our community.
• Manage organic boosting to meet engagement and reach objectives, alongside our internal performance team.
• Collaborate with the performance team to ensure that both organic and paid social is cohesive, and on brand.
• Monitor and analyse key social media metrics, including engagement, reach, and conversion rates, using analytics tools (we use Sprout and GA).
• Provide regular reports and actionable insights to the marketing team and wider business to optimise performance.
• Be across the latest trends and best practices in social media and recommend innovative strategies and creators to evolve our social media presence and performance.

What we are looking for

• 5+ years experience in social media management, industry experience is preferable, but not required. Demonstrable success in developing and implementing effective social media strategies and campaigns.
• Exceptional written and verbal communication skills with a keen eye for detail. Ability to craft compelling and engaging content that aligns with our brand and resonates with our audience.
• In-depth knowledge and understanding of various social media platforms, including Facebook, Instagram, LinkedIn and TikTok. Familiarity with social media management tools and analytics platforms.
• Strong creativity and innovation skills to develop unique and attention-grabbing social media content ideas.
• Experience in social media community management and garnering positive conversations.
• Proficient in analysing social media metrics and leveraging insights to optimise strategies and achieve business goals. Familiarity with social media analytics tools and reporting.
• Excellent time management skills to manage multiple social media platforms, campaigns, and tasks simultaneously. Ability to meet deadlines and deliver high-quality work in a fast-paced environment.
• Team Player: proven ability to collaborate effectively with cross-functional teams and stakeholders. Positive attitude, flexibility, and willingness to contribute to the overall success of the marketing team.