Social Media Content Specialist (Video)

About Lovevery

Lovevery is a fast-growing digitally native brand co-founded by successful serial entrepreneurs and based in Boise, Idaho. Our customers are parents, and our mission is to help them feel confident they are giving their children meaningful development experiences in the critical early years of life. Taking a science-based approach, Lovevery products have won awards from Red Dot, Parents’ Choice, and NAPPA. TIME Magazine named The Play Kits subscription offering as one of the Best Inventions of 2018.

The Role

Lovevery is looking for a Social Media Content Specialist who possesses a keen understanding of video-centric platforms, with a strong emphasis on TikTok. In this role, you will seamlessly integrate with and contribute to the company’s social media team, assisting in achieving internal goals and initiatives. The ideal candidate is a creative storyteller with a deep passion for the parenting and child development community, staying abreast of cultural trends to swiftly respond with video content. Reporting to the Social Media Manager, you’ll join a dynamic team focused on driving growth through innovative content strategies. 

Responsibilities

• Create video content for multiple platforms including Lovevery owned social media channels (Instagram, Facebook, YouTube, TikTok, Pinterest) using Lovevery’s brand voice and tone
• Discover new and innovative content formats that make Lovevery a leader in TikTok’s, Reels’, YouTube’s parenting community
• Seamlessly integrate with and contribute to the company’s social media team, assisting in achieving internal goals and initiatives
• Develop innovative custom content that breaks through the social clutter
• Increase Lovevery’s social media audience across platforms by driving awareness through content innovation and virality 
• Be an active participant in creative brainstorms for content across all social media platforms
• Report on current and emerging video trends across social media and stay up to date with the latest best practices across all platforms 
• Build strong relationships with platform partners and take the lead on executing campaigns that require strategizing, executing and reporting on video campaigns
• Partner closely with production team for UGC led video content creation and execution
• Seamlessly integrate with and contribute to the company’s social media team, assisting in achieving internal goals and initiatives
• Collaborate and lead specific sections of the Social Monthly, Quarterly and Yearly reports
• Be willing to be flexible about hours in regards to pushing content and managing community (some morning, evening, and weekend hours)

Qualifications and Attributes:

• Up-to-date knowledge of social media trends, tools, and best practices
• Comfortable creating social-first content, including behind-the-scenes and on-the-go videos
• Genuine enthusiasm for parenthood and early childhood development, with a profound empathy for parents
• A passion for social media marketing and community building
• You get the Lovevery brand and can represent it authentically
• 2-3 years of direct experience with Instagram, Facebook, YouTube, TikTok, and Pinterest or creating social video content in general 
• Excellent communication and relationship management skills; customer-facing experience is a plus
• Resourceful and adaptable, thriving in a fast-paced environment without constant supervision
• Proficiency with social media management and content creation tools, social listening, and community management
• Excellent attention to detail, organizational skills, and project management abilities
• Self-sufficiency in content production and editing; capable of independently creating all required content
• Comfortable jumping on and filming social-first content such as behind the scenes or on the go content filmed at the office 
• Bachelor’s degree preferred. Preferably in marketing/communications or similar

Benefits/Perks You’ll Enjoy:

• Competitive salary, benefits, and stock options
• 3 weeks of paid time off in year 1, plus 14 paid holidays
• Generous parental leave policy
• Provision of necessary equipment to support job duties
• Free or discounted Lovevery products
• Remote working option available anywhere in the US

Based on market data and other factors, the salary range for this position is $50,000 $70,000. However, a salary higher or lower than this range may be appropriate for a candidate whose qualifications differ meaningfully from those listed in the job description.

Lovevery is proud to be an equal opportunity employer that values diversity in all forms. All employment decisions at Lovevery are based on business needs, job requirements, and individual qualifications, without regard to race, religion, national origin, sexual orientation, gender identity, HIV status, marital status, or any other status protected by the laws or regulations in the locations where we operate.