Social Content Producer

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Organization Overview

At Lilly, we serve an extraordinary purpose. Every day, we make a difference for people around the globe by discovering, developing, and delivering medicines that help them live longer, healthier, and more active lives.
 

The Lilly Creative Capabilities team fuses data, creativity, and technology to turn bold ideas into work that moves people worldwide. As a true creative engine, we partner across the enterprise, uniting deep brand expertise with integrated insights and modern production to deliver breakthrough ideas with confidence and speed. We design human-centric experiences that build trust, deepen understanding, and drive measurable outcomes. Together, we push past “good enough,” raising the bar for creative excellence and operational agility. If you are driven to lead, to learn fast, and to raise the bar every day, come help us redefine what a best-in-any-class in-house agency can do.
 

Who We Are

We are transforming our in-house agency (IHA) to set a new standard for digital and social excellence. As a newly formed Center of Excellence, our Digital Content Creation team is the creative engine behind Lilly’s social and digital presence, serving all brands and business units. This team is known for being platform experts, trend spotters, and agile makers who partner with IHA teams, brand teams, and the Social Media Center of Excellence to deliver high-impact, compliant, and inclusive content that moves at the speed of culture. We believe in the power of storytelling, the importance of accessibility, and the value of data-driven creativity. As the Associate Director, Social Content Producer, you are responsible for hands-on content creation and production across digital, social, and experiential channels. You are obsessed with learning how to break the fourth wall across social platforms and are well versed in platform requirements. You keep a tight pulse on cultural trends and are always looking ahead to emerging platforms and technologies. You collaborate closely with creative leads, strategists, and cross-functional partners to produce high-quality, compliant, and emotionally resonant content that reflects our mission and connects with diverse audiences. Your work will help set new standards for social media and digital creative excellence and make a real impact on how people connect with our brands across platforms.
 

What We Are Looking For

• A hands-on, creative producer with deep expertise in social-first content creation and a passion for purpose-driven storytelling.
• A platform-native thinker who understands the nuances of short-form video, motion graphics, carousels, and emerging social formats.
• A collaborative partner who works closely with creative leads, strategists, designers, and copywriters to bring content ideas to life.
• A trend spotter who stays ahead of platform updates, meme culture, and audience behaviors to inform content creation.
• A detail-oriented executor who ensures all content aligns with brand guidelines, accessibility standards, and regulatory requirements.
• An agile creator who thrives in a fast-paced environment and can manage multiple projects from concept through delivery.

What You’ll Work On

• Produce high-quality, social-first content including short-form video, motion graphics, carousels, and platform-native formats for TikTok, Instagram, Facebook, Reddit, Pinterest, YouTube, and LinkedIn.
• Collaborate with social strategists, creative directors, designers, and copywriters to brainstorm and execute content ideas aligned with campaigns and brand voice.
• Partner with the Social Media Center of Excellence, Media, BI&A, and brand teams to develop and execute always-on and campaign content strategies that drive engagement and measurable outcomes.
• Direct and manage production efforts, both on-site and remote, ensuring high-quality, rapid-turn content that meets brand and platform requirements.
• Capture high-quality video content on location during shoots, ensuring footage aligns with brand storytelling goals and is optimized for social media platforms including Instagram, TikTok, and YouTube.
• Stay ahead of social media trends, platform updates, and audience behaviors to inform content creation and keep Lilly’s brands relevant.
• Ensure all content meets brand guidelines, accessibility standards (including WCAG, alt text, captions, and localization), and regulatory requirements.
• Partner with social listening and strategy teams to review content performance and inform future creative strategies.
• Influence the creation and development of owned content strategies for each brand, expanding beyond paid activities to build robust, always-on social presences.
• Manage production workflows, timelines, and deliverables, ensuring projects are completed on time and to the highest standard.
• Contribute to a culture of creativity, agility, and continuous improvement within the Digital Content Creation team.
• Collaborate with the Social Media Center of Excellence to build out content calendars, leverage agile sprints, and stay ahead of trends and cultural moments.
• Demonstrate a willingness to pilot and scale AI-enabled creative tools and workflows, identifying opportunities for innovation and efficiency.
• Leverage video content creations tools such as Adobe Premiere, After Effects, Firefly, and Express to create content swiftly at scale.

Minimum Experience / Personal Skill Requirements

• Bachelor’s degree or equivalent experience
• 8+ years of experience in creative design role, social content production, digital media, or creative development roles.
• Certifications in Adobe Certified Professional and Meta Digital Marketing Associate are required. Equivalent industry-recognized certifications in Adobe tools, digital content creation, social media management, or related platforms will also be considered.
• Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization and/or visas for this role.

Preferred Qualifications

• Demonstrated experience working in a fast-paced, multi-brand environment, with a proven ability to develop powerful and effective creative concepts grounded in a deep understanding of social media trends, platform algorithms, and audience engagement strategies.
• Highly motivated to pursue other ongoing learning and professional development to stay current with application advancements and industry best practices across tools and social platforms.
• Strong portfolio showcasing social-first content across platforms (Instagram, LinkedIn, TikTok, YouTube, etc.).
• Exceptional communication and influencing skills, with a track record of building alignment across creative, marketing, and business stakeholders.
• Experience working within highly regulated or compliance-heavy environments such as healthcare, finance, government, or media, with a strong understanding of the importance of process rigor, documentation, and cross-functional review.
• Familiarity with social analytics and content performance tools (Sprinklr, Hootsuite, or similar).
• Strong analytical mindset with the ability to leverage data and insights to inform decisions, optimize performance, and demonstrate business impact.
• Strong understanding of creative workflows, project lifecycle, and resource planning, with experience scaling operations for high-volume creative output.
• Effective capacity management skills at both individual and team levels, ensuring resources are aligned to strategic priorities.
• Competence with standard IT tools (e.g., Microsoft Office, Adobe Creative Cloud – MAC platform).
• Experience with project management methodologies (Waterfall, Agile) and tools (e.g., Workfront), including logging time or duration at the task level.
• Candidates may be invited to complete a skills assessment as part of the selection process

Other

• Position based in Indianapolis; remote work options may be considered. Relocation package provided. Travel up to 15% is expected.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ+ Allies), Veterans Leadership Network (VLN), Women’s Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups.

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location.  The anticipated wage for this position is

Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

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