SEO Strategist

Posted Yesterday
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Boston, MA
Entry level
AdTech • eCommerce
The Role
The SEO Strategist will develop and implement SEO strategies for clients, analyze SEO data, lead link-building campaigns, and ensure marketing success through collaboration and communication with internal teams and clients. This role involves staying updated on SEO trends and Google algorithms to adapt strategies effectively.
Summary Generated by Built In

We are looking for a full-time SEO Strategist who will provide value to clients in the form of high-quality SEO strategy and analysis. The ideal candidate will be someone who loves operating in the space where data analytics and creative strategy development collide. 
The ideal candidate will also be interested in advising other members of our client services team on SEO strategy, collaborating with project managers and analysts, and taking ownership over the SEO success of client projects.
As a key team member in a quickly growing digital marketing agency, you will have endless opportunities to expand your own digital marketing skillset. We take pride in our people and work to guarantee that everyone gains from their experience working here.
We offer a comprehensive digital marketing training program that will accelerate your learning and responsibility. Within months, you will be empowered to work independently to drive SEO strategy for your own client projects. You will work hand-in-hand with senior members of our strategy team to learn how we develop data-driven SEO strategies and how we communicate them to clients. 
We are also looking for people who can leverage their own expertise and critical thinking skills to develop brand new marketing strategies that generate results. Some of our clients have included DIFF Eyewear, Citizen Watch, Lovepop, and The Grommet. 
Responsibilities

  • Monitor SEO data to ensure marketing success for our clients
  • Execute on the agency’s established SEO strategies
  • Proactively develop, adapt, and evolve SEO strategies to fit the clients’ needs
  • Direct a team of project managers and analysts on the execution of the SEO strategy you’ve developed
  • Work with analysts to create high-quality and actionable deliverables that clients will love
  • Stay abreast of the newest marketing trends and strategies, as well as the latest updates to Google’s ranking algorithms and changes in the AI-enabled search landscape
  • Guide the analyst team on execution, including implementation in the backend of our clients’ CMS
  • Develop and lead link-building campaigns 
  • Explain SEO deliverables, concepts, and strategies to internal teams and client teams
  • Research and answer technical SEO questions
  • Leverage data to help shape the agency’s ever-evolving SEO processes
  • Develop the following kinds of data-driven deliverables and strategies:
    • Link-building strategy
    • Technical SEO audits and action plans
    • Keyword research and optimization
    • Site redesign action plans
    • Content calendars and strategy
    • On-Page SEO strategy and optimization
    • Off-Page SEO strategy and optimization
    • Opportunity identification
    • SEO competitor research
    • AI search strategy
    • Monthly SEO reporting
  • Interface with clients on biweekly calls and over email, boiling down complex subject matter until they can understand it, realize the value of it, and take action on it
  • Maintain strong client relationships by addressing client concerns regarding the strategy, execution, and results of our marketing campaigns
  • Mine Google Analytics, Search Console, Ahrefs, Moz, Screaming Frog, SEMRush, and other SEO tools to identify high-level opportunities and new initiatives

Position requirements:

  • Bachelor's degree or equivalent experience
  • Outstanding analytical skills
  • Excellent written, verbal, and interpersonal communication skills
  • Intermediate to Advanced proficiency with Excel or Google spreadsheets with the ability to put together detailed reports and perform complex analysis
  • Experience in managing multiple tasks and priorities
  • Well-organized and detail-oriented
  • Avid learner
  • Strong Google Workspace or Microsoft Office Suite skills

Preferred qualifications include experience with:

  • content strategy
  • keyword research
  • link building
  • on-page optimisation & SEO
  • technical SEO
  • SEO tools, including (but not limited to) Ahrefs, Moz, SemRush, Screaming Frog, Deepcrawl, Google Analytics, Google Search Console
  • CMS such as Wordpress and Shopify
  • exposure to project management fundamentals
  • Asana
  • AI & Autmation tools (ChatGPT, Claude, Julius.AI, Make.com etc.)

What we offer:

  • Annual salary growth opportunities in line with performance
  • Fully remote & flexible
  • 401k match up to 4%
  • Health and dental insurance
  • 15 days of vacation and 5 days of paid sick leave
  • 10 paid holidays
  • exceptional training/skills development within the organization
  • $3000 in paid training and education programs annually
  • $500 annual wellness stipend
  • $750 annual remote work stipend

If this is something that sparks your interest, we look forward to receiving your application!

The Company
Boston, , Massachusetts
24 Employees
On-site Workplace
Year Founded: 2008

What We Do

Fire&Spark helps ecommerce and B2B brands compete against established competitors for search traffic. With a unique focus on SEO, content marketing and analytics, we deliver quantifiable results that help brands sustain continuous growth in organic sales.

Fire&Spark is the only content agency using an SEO for Revenue approach to generate organic sales - not just traffic.

Our clients include:
Ecommerce: Citizen Watch, Makerbot, Raymond Weil and Ministry of Supply
B2B: Vectra.ai, GFI Software, Zaius, Stratasys and FYIsoft.

You can find out more about Fire&Spark and keep up to date on industry news at https://www.fireandspark.com

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