SEO Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

The Marketing Team at Traveloka drives our brand's impact with creativity and strategy. Through innovative campaigns and a deep understanding of our customers, they ensure Traveloka remains a leader in the travel industry. Guided by our values, they embody our mission to make travel accessible and enjoyable for all.

Position Overview:

The SEO Manager will be responsible for developing, implementing, and managing our SEO strategy to increase our online presence and improve our search engine rankings. The ideal candidate will have a strong background in SEO, particularly within the online travel platform or e-commerce sectors, and a deep understanding of the Japanese market. This role requires a strategic thinker with the ability to lead and mentor a team of SEO specialists.

Key Responsibilities

• Develop and Execute SEO Strategy: Design and implement comprehensive SEO strategies that align with our business goals and objectives.

• Team Leadership: Lead, mentor, and manage a team of SEO specialists, providing guidance, support, and professional development opportunities.

• Market Analysis: Conduct thorough market analysis to understand the Japanese market dynamics, customer behavior, and competitor strategies.

• Keyword Research and Optimization: Perform detailed keyword research to identify opportunities for content optimization and new content creation.

• On-Page and Off-Page SEO: Optimize website content, meta tags, and other on-page elements, as well as develop and execute effective off-page SEO strategies.

• Content Strategy: Collaborate with the content team to develop SEO-friendly content that meets the needs of our target audience.

• Technical SEO: Work closely with the development team to ensure the website is optimized for search engines, including site structure, page speed, and mobile optimization.

• Analytics and Reporting: Monitor, analyze, and report on SEO performance using tools like Google Analytics, Search Console, and other SEO software. Provide actionable insights and recommendations.

• Stay Updated on SEO Trends: Keep up-to-date with the latest SEO trends, algorithm changes, and best practices to ensure our strategies remain effective.

• Local SEO: Optimize our online presence for local search terms and ensure we are visible in local directories and listings.

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Requirements

• Experience: Minimum of 5 years of experience in SEO, with at least 3 years of experience leading and managing an SEO team.

• Industry Background: Preferably experienced in the online travel platform or e-commerce sectors.

• Market Knowledge: Strong understanding of the Japanese market and its unique characteristics.

• Technical Skills: Proficient in SEO tools and software such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.

• Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.

• Leadership Skills: Proven leadership and team management skills, with the ability to inspire and motivate a team.

• Communication Skills: Excellent verbal and written communication skills, with the ability to effectively communicate complex SEO concepts to non-technical stakeholders.

• Adaptability: Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

• Language Proficiency: Native in Japanese and proficient in English.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!