Senior Vice President, Marketing

The best jobs are often restricted to a few wealthy cities, but talent exists everywhere. Oyster set out to change this by launching a global employment platform that enables companies to hire, pay, and support talent anywhere.

We’re proof that a strong, engaged culture doesn't require an office. Since January 2020, Oyster has:

🌏 Built a distributed team of 400+ across 60+ countries

👩‍💻 Featured in Forbes as #9 in FlexJobs Top 30 Companies for remote jobs

🌈 Formed a diverse leadership team and a workforce that’s 60% female

🏆 Earned top employee engagement scores

🦄 Raised $286 million; valued at $1.2 billion

💚 Achieved B Corp status in 2023

Our momentum shows the power of global employment, and we’re just getting started! If you want to help us drive change and work remotely, we’d love for you to apply!

Location: While this position is posted in a specific location, all of Oyster’s positions are fully remote and you can work from home. Forever. That said, you must be located within +5 / -5 UTC timezones.

Oyster is seeking an experienced Senior Vice President of Marketing to lead our fully distributed global marketing organization. Reporting to the Chief Revenue Officer, this role sits at the center of Oyster’s growth engine, owning brand, demand, and revenue diversification as we scale in a highly competitive global market.

You will be responsible for a modern, high-performing marketing function that drives revenue diversification, pipeline growth, and brand differentiation. This is a hands-on role for a leader who has already built and scaled marketing functions inside late-stage, pre-IPO companies and understands how to win in crowded, fast-moving categories. You will set the strategy, but you will also be deeply involved in execution, building the operating model, prioritizing investments, and ensuring results show up in pipeline and revenue.

You will partner closely with Sales, RevOps, Product, Partnerships, Customer Success, and Finance to ensure Oyster’s go-to-market strategy is tightly aligned, commercially disciplined, and built to scale. Key Responsibilities and ownership include:

• Develop and execute a comprehensive brand strategy with an emphasis on owned and earned non-paid media that reflects Oyster's values, mission, and unique selling proposition.

• Build a differentiated narrative that clearly positions Oyster against established and emerging competitors.

• Leverage direct experience in HR tech or a closely related domain to inform strategy, understand the buyer landscape, and highlight key value drivers

• Ensure consistent messaging, visual identity, and customer experience across all touchpoints.

• Work hands-on with creative, product marketing, and customer teams to bring the brand to life in-market.

• Design and scale a multi-channel growth engine across inbound, outbound, partnerships, lifecycle, and ecosystem marketing.

• Reduce reliance on any single channel by developing new, repeatable sources of pipeline and revenue.

• Identify new market, segment, and use-case opportunities and build the marketing strategies to unlock them.

• Collaborate with cross-functional teams to ensure alignment and successful implementation of revenue diversification strategies to ensure strong conversion, attribution, and ROI.

• Own and evolve Oyster’s short-, medium-, and long-term marketing strategy, with clear alignment to company and revenue goals, and present regularly to Executive Leadership.

• Lead market, customer, and competitive analysis to inform positioning, segmentation, and investment decisions.

• Define and execute a global go-to-market strategy that drives sustainable, multi-channel revenue growth.

• Create clear, differentiated positioning and value propositions across products, segments, and revenue channels.

• Establish and own marketing goals, KPIs, and budgets, with disciplined performance management against targets.

• Use data, experimentation, and continuous testing to optimize effectiveness, efficiency, and ROI across all programs.

• Own global demand generation and pipeline creation across all channels.

• Lead and execute campaigns across digital, ABM, lifecycle, partnerships, and events.

• Drive strong lead quality, conversion, and funnel performance in close partnership with Sales.

• Ensure marketing automation, CRM, and analytics support scale, insight, and accountability.

• Lead, develop and inspire a high-performing, collaborative and fully distributed marketing organization.

• Attract, develop, and retain top marketing talent across brand, growth, product marketing, and operations.

• Set clear objectives and expectations, provide regular feedback, and ensure strong performance management and accountability.

• Create clarity, accountability, and strong cross-functional working rhythms.

• Partner with cross-functional leaders to drive shared standards, strong operating rhythms, and continuous improvement across teams.

• Stay ahead of industry trends, emerging technologies, and best practices to continually evolve Oyster’s marketing capabilities.

• Stay hands-on in execution while building a scalable, repeatable marketing engine.

• 10+ years in senior marketing leadership roles within late-stage, pre-IPO companies ($50M–$500M in revenue).

• Proven success driving revenue diversification and brand building in crowded, highly competitive markets.

• Demonstrated ability to lead marketing for challenger brands competing against well-resourced incumbents.

• Track record of operating in complex products, platforms, or ecosystems where positioning and GTM execution are critical to growth.

• Strong strategic thinker with a proven record of developing and executing high-impact marketing strategies that translate into pipeline and revenue.

• Deep expertise across brand, digital, demand generation, product marketing, and revenue marketing.

• Proven ability to build and scale multi-channel growth engines through disciplined testing, learning, and optimization.

• Data-driven operator with strong command of marketing analytics, performance reporting, and ROI measurement.

• Highly effective in nimble, fast-moving environments, able to test new initiatives and rapidly scale what works.

• Strong project and portfolio management skills, with the ability to prioritize and deliver across multiple concurrent initiatives.

• Comfortable operating with ambiguity, changing priorities, and limited structure while still delivering results.

• Able to partner effectively with internal and external stakeholders to drive maximum commercial impact and ROI.

• Experience building, leading, and scaling remote or fully distributed marketing teams.

• Proven record of recruiting, developing, and retaining top marketing talent across brand, growth, product marketing, and operations.

• An excellent coach, mentor, and thought partner who raises the performance bar across the organization.

• Strong executive presence with the ability to influence and align cross-functional leaders at all levels.

• Confident and credible in complex, competitive environments.

• Resilient, adaptable, and solutions-oriented, with a high degree of ownership and autonomy.

• Outstanding communicator with the ability to build productive, trusted relationships across the business.

• A reliable home internet connection (or be able to get one)

• Fluent English language skills

Our values guide the work we do, the decisions we make, and the culture that makes us special. We make it happen. We drive change. We build and give trust, and we are a united team.

Our mission is to create a more equal world, one global hire at a time. Everything we do ladders up to our mission, and that doesn’t just mean building software. We develop programs, participate in workshops, and create dedicated teams to ensure we successfully support companies and knowledge workers in this new world of work. 

We embrace asynchronous communication and collaborative work and share our practices in the Oyster Public HQ to help other global teams learn from our experiences.

With diverse locations, cultures, and needs, we created How YOU Work; a program supporting your whole human experience at Oyster:

• Work from anywhere: Oyster has no borders or HQ. As long as work is timely, your team is supported, and you're authorized to work where you live, you can work from anywhere.

• Paid time off: Enjoy 40 days off per year (including holidays and vacation), or more if required by your country.

• Mental health support: Access Plumm, our mental well-being service.

• Wellbeing allowance: Each month, receive a wellbeing allowance in your ThanksBen wallet. Spend it on a wide range of options; see the benefits catalogue for ideas.

• Flexible parental leave: All new parents are eligible for at least three months’ paid leave, with job protection for up to 12 months or as required locally.

• WFH stipend: Receive a stipend for your laptop and home office equipment to get you set up quickly.

We embrace diverse perspectives and intentionally build our product and company with an inclusive, global mindset. We encourage you to apply, even if you don’t meet every criterion, and are committed to a trust-based, thriving environment.

Oyster is committed to ensuring equal opportunity of employment for qualified persons with disabilities and actively fosters an inclusive work environment. If you require reasonable accommodations throughout the recruiting process, please email [email protected] with the subject line: Interview Accommodations.

Our available positions are on our careers page. Our team will only contact you from an @oysterhr.com email, and we will never ask for money as part of an interview process or job offer. If you receive a suspicious email about Oyster jobs or are directed to a site other than www.oysterhr.com/careers, please report it via our Compliance and Ethics Helpline.