Join RAKBANK – Where Innovation Meets Integrity
At RAKBANK, we believe in fostering a culture of innovation, growth, and excellence. We are not just a bank – we are a community that thrives on teamwork, cutting-edge solutions, and the highest standards of governance.
Job DescriptionAbout the Role
As SVP – Digital Product Owner, Acquisition Squad – Business Banking Group, you will report to the Head of Digital, Business Banking and lead the design and delivery of seamless, high-conversion onboarding experiences for SME customers across digital and assisted channels. You will own the end-to-end product vision and backlog for all acquisition journeys—from eligibility and account opening to KYB/KYC completion and activation.
This role is pivotal in driving income, managing experience, and controlling cost while ensuring compliance and risk governance across digital acquisition platforms.
What You’ll Be Doing
Strategic Product Leadership
- Define and refine the digital acquisition vision and roadmap for SME customers.
- Translate business objectives into prioritized product features and onboarding journeys.
- Collaborate with CX, legal, compliance, and technology teams to deliver scalable, compliant solutions.
Customer Experience & Journey Optimization
- Champion best-in-class onboarding across mobile, web, and assisted channels.
- Use A/B testing, behavioral analytics, and VOC to improve user flows and reduce friction.
- Ensure omnichannel alignment and seamless handoffs between digital and assisted channels.
Performance & Growth
- Drive improvements in funnel conversion, approval rates, and first-product activation.
- Monitor KPIs such as onboarding volumes, drop-off rates, NPS, and time-to-open.
- Partner with marketing and analytics to maximize lead capture and campaign ROI.
Squad Leadership & Agile Delivery
- Lead the Acquisition Squad, including Scrum Master and Engineering Team.
- Foster a culture of ownership, experimentation, and customer-centricity.
- Maintain a high-quality backlog and ensure timely delivery of onboarding features.
Governance & Risk Management
- Ensure 100% compliance with internal and external regulations (KYC, AML, data privacy).
- Establish robust controls and reporting frameworks for onboarding activities.
- Mitigate operational and fraud risks across digital acquisition platforms.
What We’re Looking For
Education & Experience:
- 8–10 years in digital product management, preferably in financial services
- Strong understanding of SME banking, lending products, and digital platforms
- Experience with Agile methodologies and tools (e.g., Jira, Confluence)
- Familiarity with compliance standards (e.g., PCI, WCAG, FFIEC) is a plus
What’s In It For You
- Competitive, performance-linked compensation
- Medical coverage for you and your family
- Comprehensive life insurance
- Inclusive and diverse workplace culture
- Career development and fast-track growth opportunities
- Mentorship from industry experts
Skills That Set You Apart
Technical Skills:
- SME banking and digital onboarding expertise
- Data analytics, customer feedback integration, and UX optimization
- API integration, core banking systems, and agile delivery tools
Soft Skills:
- Strategic thinking and stakeholder influence
- Agile leadership and cross-functional collaboration
- Resilience, adaptability, and innovation mindset
Key Performance Indicators (KPIs)
- Increase digital onboarding completion rate by 15% within 12 months
- Reduce onboarding cycle time by 20% year-over-year
- Achieve NPS of 70+ for onboarding journeys
- Deliver 95% of backlog items on time and within scope
- Maintain 100% compliance across onboarding workflows
Ready to Shape the Future of SME Onboarding?
If you’re passionate about digital transformation, customer-centric design, and delivering measurable impact, we’d love to hear from you.
Apply now and be part of RAKBANK’s journey to redefine business banking acquisition.
Top Skills
What We Do
We’re RAKBANK.
Banking should feel simple. Human. Helpful. So that’s the kind we build.
Since 1976, we’ve been helping people and businesses across the UAE grow with confidence, giving them the tools, the support, and the trust to make things happen.
We started as a community bank and grew into one of the country’s most dynamic financial institutions. What’s never changed is our belief that banking should work for people, not the other way around.
Today, we’re leading a new chapter, one that combines smart digital innovation with genuine human connection. We call it digital with a human touch.
We serve customers across every segment through our Personal Banking Group (PBG), Business Banking Group (BBG), and Wholesale Banking Group (WBG). As the UAE’s go-to SME bank, we’re helping thousands of businesses grow and thrive with seamless, digital-first banking.
Our group also includes Skiply, the region’s leading school payments app; Protego, our next-generation insurance aggregator; and RAK Insurance, one of the UAE’s most trusted insurers, together creating an ecosystem that makes life simpler and safer for our customers.
From empowering entrepreneurs and SMEs to launching the UAE’s first crypto brokerage for retail customers and our own AI-powered digital assistant, we’re shaping the future of banking while keeping the heart of it the same: people.
RAKBANK — Digital With a Human Touch.
