Senior Product Manager/Marketing Manager

Responsibilities:
· Develop Brand strategy and plan cross indications/channel based on marketing analysis, to ensure the strategic plans are in line with the overall objectives;

· Work seamlessly with sales, medical, CE and other functional teams, and routinely analyze sales performance data and other reachable data sources to identify market opportunities to senior management for strategic business decision- making;

· Drive innovative brand solution/key campaigns/Activities design, development, delivery, and future optimization & enhancement by collaborating with peers with clear KPI measurements and achievements;

· Innovative and pioneering mindset; ability to drive innovative projects to optimize patient journey, activate patients via multi-channel marketing (e.g., digital, e-commerce) for full-course patient support;

· Innovative Brand Activity Exploration and Implementation, as well as cross-indication collaboration and organization, including Product materials development, KOL management etc.

· Close track on results and delivery of regular reports and optimization plan cross indications and multi channels

· Liaise with agencies to develop, implement and champion innovative and cross brand solution · Lead competitive intelligence research to understand industry innovative initiatives and competitors initiatives in brand marketing as benchmark;

· Assist to organize cross indication discussion, materials development, KOL management, budget management, etc…

· Define targeted customer segments and associated messaging · Other tasks assigned by the manager.

Qualifications/ Skills:
· Bachelor’s degree and above, majored in Medicine, clinical medicine, biological science is preferred 
· Past experience in Padiatric Urology, Padiatric nephrology and related field are preferred. 
· Minimum 5 years’ experience of central marketing with at least 2 years SPM experience in MNC.

· More than 3 years of consecutive brand plan development and strategic planning experience is a must.

· Local marketing, sales or multi-channel marketing experience are preferred

· Excellent capability of brand activity exploration and Implementation, as well as cross-indication collaboration and organization, including product materials development, KOL management etc.

· Excellent analytical capability and familiar with the market excellence tools; ( forecast model, brand planning skill) · With some experiences of brand activity implementation and KPI tracking;

· Able to provide “out of box" view to challenge current thinking and explore potential prospects; · Good strategic thinking with innovation mindset

· Strong English written and oral communication skills, a presentable and impactful presenter;

· Strong sense of accountability and ownership, self-driven