Senior Product Analyst

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.

About Cho Tot

Established in 2012, Chotot.com is the first re-commerce platform in Vietnam pioneering classified 4.0 with more than 1 billion page views every month. On average, 9 out of 10 Vietnamese people are aware of Cho Tot when asking about selling and buying in any category. With the motto “Muốn Là Có” (“A Way to Your Wants”), we leverage technology to build a simple, efficient, and reliable platform that meets all the wants and needs in all stages of your life. There are more than 60 categories on Chotot.com, meaning whether you are looking for a house, a car, a job, a pet, or a piece of vegetable, you can find them on our site. Whether you are passing things you once loved or giving them to people in need, we are here to assist.

At Cho Tot, you will be part of our young and dynamic team in a fast-moving and fun-loving environment. You will receive opportunities to reach all the potentials you can think of in your career ladder. Cho Tot provides a competitive salary and full benefits. More importantly, we are a family within the company to support each other to learn, grow and immerse in new experiences every day. Every member of our family will be there with you on your path of passion to deliver the best online classified site to serve Vietnamese people. Being part of a bigger global organization, at Cho Tot you will also be given opportunities to collaborate with global distributed teams across the world to tackle and provide solutions for some of the most challenging problems in the emerging internet business space. Since 2019, Cho Tot is part of Carousell.

Chotot is Vietnam's leading online classifieds platform, connecting millions of buyers and sellers across various categories. At Chợ Tốt, data is at the heart of how we understand our users and build impactful products. We are committed to innovation, data-driven decisions, and creating seamless user experiences. 

As a Senior Product Analyst, you will be a strategic partner to Product Managers, Designers, and Engineers using data to uncover opportunities, shape product direction, and measure the real-world impact of our decisions.

If you want to turn your data passion into a massive product impact for a 1M+ user base, this role is for you.

Key Responsibilities

1. Product Analytics & Insights

• Analyze user behavior across the entire journey to identify friction points and growth opportunities.
• Define and maintain core product metrics, success KPIs, monitoring dashboards, and alerting systems.
• Perform deep-dive investigations to root-cause issues and uncover actionable insights.
• Conduct cohort analyses, retention studies, stickiness modeling, and liquidity monitoring to understand user health and product dynamics.
• Build and evaluate segmentation models (behavioral, lifecycle, value-based) to support personalized user experience and targeted strategies.
• Translate complex analysis into clear narratives for leadership and stakeholders.
• Collaborate with the recommendation, growth, and monetization teams to provide analytical insights that improve feature performance.

2. Experimentation & Causal Measurement

• Partner with Product Managers to shape hypotheses, size opportunities, and guide decision-making with analytical evidence.
• Own the end-to-end A/B testing lifecycle: design, KPI definition, sample sizing, experiment setup, and post-experiment analysis.
• Build frameworks for long-term impact measurement, guardrail metrics, and cross-feature interaction effects.
• Apply causal inference techniques (e.g., Difference-in-Differences, Matching, Synthetic Control, Uplift Modeling) to evaluate product impact.
• Leverage automation/AI tools to accelerate analysis workflow and reduce manual efforts.

• 4–7 years of experience in product analytics, data science, or business analytics within a consumer tech, e-commerce, or marketplace environment. Comfortable working in a fast-paced, iterative environment.
• Strong product sense, user experience, and business impact.
• High ownership mindset, curious, proactive, and detail-oriented; comfortable going beyond surface-level insights.
• Ability to build compelling visualizations and analytical narratives.
• Strong proficiency in SQL (preferably BigQuery) and Python (pandas, numpy, scikit-learn, statsmodels).

Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application, otherwise we might meet when another chance arises.

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