Period: 1 Feb – 31 Aug (8 months)
Join the creative force behind Europe’s most accessible fitness brand.
Ready to tell stories that move people and shape a brand millions trust?
At Basic-Fit, we’re on a mission to make fitness part of everyday life for everyone. With over 4.7 million members across Europe and ambitious growth ahead, we’re looking for a proactive freelance PR & Communications Manager to strengthen our brand voice and reputation across all markets.
You’ll join our Brand & Communications team, reporting to the Head of Brand & Communications, and work closely with Marketing, CSR, and our in-house Studio. Together, you’ll build a brand people love and trust, one that inspires, connects, and creates real-world impact.
Your Mission
You’ll shape how Basic-Fit shows up in the world not just through press, but through powerful stories, bold activations, and strategic visibility.
This is a role that gives you the space to experiment, drive initiatives, and scale your impact across Europe.
What You’ll Do
Here’s where you’ll make your mark:
- Lead and evolve our PR strategy across Europe, coordinating local PR agencies and aligning with brand goals
- Craft and pitch compelling stories, press releases, and media kits that reflect our mission and tone of voice
- Spot and activate earned media opportunities that bring our brand to life in relevant, creative ways
- Build and nurture strong relationships with journalists, influencers, agencies and key stakeholders
- Turn media insights into smarter strategies measuring what matters and shifting fast when needed
- Define and track KPIs to evaluate and continuously improve communication impact
- Contribute to thought leadership, CSR, and sponsorship storytelling that position Basic-Fit as a positive force in society
- Support local teams with PR guidance, assets, and activation plans that ensure consistency and impact
You Are
- You’re not just responding to the conversation, you’re shaping it.
- You're a storyteller with a strategist's mind able to zoom out to brand impact and zoom in to a sharp headline. You’re proactive, connected, and you turn briefs into buzz.
What You Bring
- Bachelor’s or Master’s degree in Communications, PR, or related field
- Minimum 5 years of experience in PR (agency or in-house)
- Strong understanding of both traditional and digital media
- Excellent writing and storytelling skills in English and Dutch
- A natural relationship builder with great interpersonal skills
- Strategic thinker with a hands-on, can-do attitude
- Organized, creative, and detail-oriented
- Experience with CMS or CRM tools is a plus
- Part-time availability (32 hours)
Why Join Us
You’ll be part of a passionate Brand & Communications team shaping one of Europe’s most dynamic and beloved fitness brands.
Your voice will help shape the brand and inspire millions to move.
Let’s make fitness accessible, one story at a time.
Top Skills
What We Do
Founded in 2013, Basic-Fit is proud to have more than 3,75 million members in more than 1,400 clubs across the Netherlands, Belgium, Luxembourg, France, Spain, and Germany. Thanks to our fast growth we can call ourselves Europe’s value-for-money fitness leader.
Our mission is to make fitness accessible. We believe that everyone who wants to get fit should be able to have access to fitness. With around 8,000 employees, we operate a simple membership model that provides a fitness experience that is both affordable and accessible. Our values are already represented in our name - B(Be), A(Accessible), S(Smart), I(Inclusive), and C(Committed).
Our European HQ is located in Hoofddorp, the Netherlands, right outside of Amsterdam. We’re always looking for enthusiastic employees in both our clubs and HQs who share our passion for fitness and want to contribute to our fast-growing international company. Besides transparency, innovation is one of our top priorities.
Are you proactive, have an open-minded personality, and are down to earth? Then you'll fit right in with us. GO FOR IT!
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