Senior Performance Marketing Specialist

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Hong Kong
Retail
The Role

Responsibilities:

  • Develop and implement performance marketing strategies to drive lead generation, engagement, and revenue growth.
  • Conduct market research and competitive analysis to identify new opportunities and trends in the industry.
  • Analyze campaign performance metrics and provide actionable insights to improve ROI and conversion rates.
  • Collaborate with creative teams to develop compelling ad copies, landing pages, and marketing assets.
  • Monitor and report on key performance indicators (e.g. cost per lead) to measure the effectiveness of marketing campaigns.
  • Stay up-to-date with industry trends, best practices, and emerging technologies in performance marketing. Identify and test new marketing channels and platforms to expand reach and drive performance.
  • Plan, execute, and optimize performance marketing campaigns across various channels, including paid search, display advertising, social media, and affiliate marketing.

Who we are looking for:

  • Bachelor Degree or above 
  • At least 3-4 years working experiences in B2B marketing experience in growth marketing Agency experience is a plus Strong analytical skills and number sense
  • Solid Knowledge in Google AdWords, FB ads & Google Analytics
  • Familiar with growth marketing and driving user acquisition
  • A problem solver who can work around obstacles and is result oriented
  • Self-starter who can work independently in a timely manner

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The Company
HQ: San Francisco, CA
750 Employees
Year Founded: 2013

What We Do

SHOPLINE is Asia’s biggest provider of omnichannel retail services for online, offline-to-online and cross-border commerce. Since our founding in 2013, we have helped over 350,000 merchants reach a customer base of 680 million people. With key features including inventory and sales management tools, regional logistics, payment gateways, data analytics, storefront theme designs and local customer support, merchants have everything they need to build a successful online store. SHOPLINE joined the Silicon Valley-based 500 Startups seed accelerator in 2014, and has since become one of Facebook’s marketing partner and nine trusted Global Expansion Partners (GEP), as well as the first e-commerce platform to partner with Google in Greater China. We currently maintain a presence across Asia, with offices in Hong Kong, Taipei, Ho Chi Minh City, Shenzhen, Guangzhou, Kuala Lumpur, Singapore and Bangkok.

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