Senior Partner Marketing Manager

What you’ll do

• Partner GTM strategy and leadership
Define and lead the partner marketing strategy , aligning with regional GTM and growth objectives.
Build and operationalize a scalable framework for the Planday partner programme - from planning and activation to measurement and optimization.
Collaborate closely with Partnerships, Sales, Product, and RevOps to align partner programs with revenue goals and ensure visibility of impact.


• Integration partner marketing
Co-develop and execute joint GTM campaigns with key integration partners (e.g., payroll, POS, accounting, and software ecosystem partners).
Drive co-marketing initiatives such as (but not limited to) webinars, joint content, case studies, and in-market events to generate awareness and qualified referrals.
Establish regular reporting on partner-sourced and influenced pipeline, demonstrating the partner’s contribution to revenue.


• Affiliate growth and enablement
Design, launch, and scale a marketing-supported affiliate lead generation engine that delivers consistent, high-quality leads.Build campaigns to recruit, engage, and activate new affiliates — ensuring they have the tools and content to succeed.
Partner with RevOps to ensure affiliate tracking, attribution, and reporting are embedded and accurate.
Test new acquisition channels and creative approaches to optimize affiliate performance and ROI.


• Performance and optimization
Track campaign results and share insights to continuously improve performance and partner collaboration.
Experiment with new co-marketing formats and incentives to increase engagement and conversions.
Report regularly on key metrics including pipeline contribution, partner engagement, and ROI.

What you’ll bring with you

• Experience: 6+ years in B2B marketing with 3+ years focused on partner or ecosystem marketing within SaaS or technology sectors.
• Strategic mindset: Strong ability to translate business goals into actionable GTM strategies and measurable outcomes.
• Executional excellence: Proven track record in running successful co-marketing and affiliate programs from concept to analysis.
• Collaboration: Skilled at influencing and aligning cross-functional teams (Sales, Product, Partnerships, RevOps).
• Data-driven: Confident in using data and insights to inform decisions, optimize campaigns, and communicate results.
• Communication: Excellent written and verbal communication skills; comfortable presenting to senior stakeholders and partners.
• Tools: Familiarity with Salesforce, marketing automation platforms (SFMC/HubSpot), affiliate software, and analytics tools.
• Mindset: Self-starter with strong ownership, adaptability, and curiosity to test and learn in a fast-paced environment.

At Planday, we offer you

• Benefits like pension, health insurance, inclusive support for new parents and generous vacation
• On top of your annual base salary, you are offered to be part of an Employee Share Plan
• Growth and progression opportunities – we want you to grow with us
• Hybrid work environment
• Strong social culture with lots of team and company activities
• Meaningful work – everyone at Planday contributes to improving the lives of shift workers around the globe
• Healthy work-life balance and autonomous approach to work. We trust in you and your abilities