Senior Paid Search Manager

At T-Mobile, we invest in YOU!  Our Total Rewards Package ensures that employees get the same big love we give our customers.  All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

About the Role
We are seeking a Senior Paid Search Manager to lead our paid search strategy and execution, driving growth and efficiency across our digital marketing efforts. This role requires a dynamic leader with deep expertise in paid search, a strategic mindset, and a passion for innovation and optimization.
As a senior leader, you will oversee the full spectrum of paid search operations, from strategic planning and campaign execution to performance analysis and cross-functional collaboration. You will work closely with teams across media, analytics, SEO, creative, and finance to ensure paid search is an integral part of our overall marketing ecosystem.
If you have a proven track record of managing large-scale paid search campaigns, leading high-performing teams, and leveraging automation and data-driven strategies to drive business impact, we want to hear from you!

What You'll Do

Strategic & Channel Leadership

• Develop and execute a comprehensive paid search strategy that aligns with overall business and marketing goals.
• Stay ahead of industry trends, platform innovations, and evolving consumer behaviors to drive continuous optimization.
• Collaborate with cross-functional teams to integrate paid search into a holistic marketing strategy, ensuring alignment with SEO, content, and broader media initiatives.
• Leverage data and analytics to inform bid strategies, audience segmentation, and creative approaches that enhance performance and efficiency.

Campaign Management & Optimization

• Oversee the planning, execution, and optimization of paid search campaigns across multiple platforms, ensuring best-in-class performance and efficiency.
• Implement automation and AI-driven tools to improve bidding strategies, budget pacing, and performance tracking.
• Drive A/B testing and experimentation to continuously refine ad creative, audience targeting, and bid strategies.
• Maintain a strong quality control framework for campaign structure, keyword selection, negative keyword management, and landing page alignment.

Team Leadership & Development

• Lead, mentor, and develop a team of paid search specialists, fostering a culture of learning, innovation, and excellence.
• Ensure the team is equipped with the latest tools, training, and best practices to drive optimal campaign performance.
• Provide strategic guidance and hands-on support to elevate team capabilities and executional excellence.

Financial & Performance Oversight

• Own and manage the paid search budget, ensuring cost efficiency and strong return on investment (ROI).
• Partner with finance and analytics teams to develop robust measurement frameworks and attribution models.
• Regularly analyze performance metrics, identifying opportunities for growth and areas for improvement.
• Lead budget forecasting and pacing to ensure financial accountability and maximize efficiency.

Cross-Functional Collaboration & Innovation

• Work closely with SEO, creative, and content teams to ensure synergy between paid and organic search strategies.
• Partner with analytics teams to leverage data insights and refine targeting, messaging, and bid strategies.
• Collaborate with product and development teams to enhance landing page experiences and conversion paths.
• Champion a culture of innovation by exploring new ad formats, audience expansion strategies, and emerging technologies.

What We're Looking For

• 7+ years of experience managing paid search campaigns, with at least 2 years in a senior or leadership role.
• Deep expertise in Google Ads, Microsoft Ads, SA360, and other paid search platforms.
• Strong leadership skills with experience managing and mentoring teams.
• Exceptional analytical skills with a data-driven approach to decision-making.
• Experience with budget management, forecasting, and financial efficiency within digital marketing.
• Ability to thrive in a fast-paced, evolving environment and drive continuous optimization.
• Strong collaboration and communication skills to work effectively across teams.
• Proficiency in Google Analytics, data visualization tools, and performance measurement frameworks.
• Google Ads certification is a plus.

• Bachelor's Degree Marketing, Business or eight (8) years of experience in lieu of degree in addition to work experience (Required)
• 2-4 years People Management (Required)
• 2-4 years Program Management (Required)

Why Join Us?

• Impact: Play a key role in shaping and driving the success of our paid search strategy.
• Innovation: Work with cutting-edge tools and a team that values experimentation and data-driven decision-making.
• Growth: Expand your leadership, strategic, and analytical skills in a high-growth environment.
• Collaboration: Be at the center of an integrated marketing approach, working closely with cross-functional teams.

• At least 18 years of age
• Legally authorized to work in the United States
Travel:
Travel Required (Yes/No):No
DOT Regulated:
DOT Regulated Position (Yes/No):No
Safety Sensitive Position (Yes/No):No
 

Base Pay Range: $97,800 - $176,400

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ309554¶dox=1

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [email protected] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.