(Senior) Omnichannel Manager (m/f/d)

Viatris Pharma GmbH

At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.
Viatris empowers people worldwide to live healthier at every stage of life.
We do so via: 
Access – Providing high quality trusted medicines regardless of geography or circumstance;
Leadership – Advancing sustainable operations and innovative solutions to improve patient health; and 
Partnership – Leveraging our collective expertise to connect people to products and services. 
 

Our global portfolio includes best-in-class, iconic brand-name products as well as global key brands; generics, including branded and complex generics; and other offerings across a wide range of therapeutic areas. We are committed to helping create healthier communities worldwide through education, outreach and better access to treatment.

For those driven to live their lives with purpose, Viatris helps employees realise their full potential by creating a collaborative culture that fosters courage and resilience. Viatris is more than just a place to work. This is a place to make a difference in the world.

The Role & What You Will Be Doing

The Senior Omnichannel Manager (m/f/d) is responsible for shaping and executing omnichannel strategies for key customer groups while ensuring seamless digital execution for right-to-win Therapeutic Areas. This role is pivotal in enabling and enhancing the local omnichannel landscape in collaboration with the Business Analytics Team. As a key partner to internal stakeholders, you will drive channel enablement and digital transformation efforts.

Every day, we rise to the challenge to make a difference and here’s how the Senior Omnichannel Manager (m/f/d) role will make an impact:

• Develop and implement customer-centric omnichannel strategies to drive engagement and business impact

• Extract, analyze, and translate customer engagement data into actionable strategies

• Collaborate with the Business Analytics Team to identify emerging customer trends and refine omnichannel approaches

• Create pure digital customer journeys for defined customer groups

• Ensure regular and sufficient digital touchpoints according to customer insights

• Create a successful Content Strategy by localizing global content or levering Brand Teams’ input

• Measure the success of pure digital promotion by both customer engagement KPIs and Business Impact

• Act as the primary liaison for omnichannel innovation within Marketing, Medical, Sales, and Global/Regional Teams

• Ensure cross-functional alignment on key digital and omnichannel initiatives

• Identify, pilot, and scale new digital engagement channels that enhance customer experience

• Foster a culture of innovation, agility, and data-driven decision-making

About Your Skills & Experience

For this role, we’re looking for a candidate who has an effective combination of the following qualifications, skills and experiences:

• Bachelor’s Degree in Life Sciences, Business Administration, or Marketing or in a related area

• At least 3 years of experience within Digital Marketing

• 3-5 years of experience in Marketing and/or in Project Management within the pharmaceutical or healthcare industry

• Ability to work independently while collaborating effectively with other colleagues

• Eager to learn digital tools and approaches

• Fluent in German and English, French knowledge is an advantage

What we offer you:

• Friendly working atmosphere in a great team, Great Place to Work® certified office

• Home office option up to 3 days per week

• Development opportunities within an international company

At Viatris, we are dedicated to building a truly diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t fully align with every requirement, we still encourage you to apply. You may just be the right candidate for this or other roles.

Why Viatris?

At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. You will also have the opportunity to access excellent career progression opportunities and work-life balance initiatives.

Diversity & Inclusion at Viatris

At Viatris, diversity and inclusion are essential to our mission. The diversity we foster in all aspects of our business can be one of our greatest strengths in redefining healthcare not as it is, but as it should be. If you would like to know more about what diversity, equity and inclusion means to us, please visit https://www.viatris.com/en/Careers/Diversity-and-Inclusion

Sustainability at Viatris

Corporate social responsibility is fundamental to the Viatris mission. We work to advance responsible and sustainable operations and leverage our collective expertise to empower people to live healthier at every stage of life, recognizing that our actions affect the stakeholders and communities we serve. To learn more about our efforts, please visit https://www.viatris.com/en/about-us/corporate-responsibility

At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. 

Viatris is an Equal Opportunity Employer.