Senior Media Planner

The purpose of this role is to provide support to the senior team, taking responsibility for all administrative tasks within the team to ensure campaigns run smoothly and to plan.

Job Description:

Key Responsibilities
Digital Media Planning

• Develop and execute comprehensive digital media plans that align with client objectives, brand strategy, and target audience behaviors.
• Lead end-to-end campaign planning across digital channels: platform selection, audience segmentation, budget allocation, scheduling, and execution oversight.
• Manage negotiations with digital vendors and platforms to secure optimal inventory and pricing.
• Oversee campaign activation, asset delivery, and performance monitoring to ensure timely, high-quality execution.
• Continuously analyze digital trends, competitor activities, and platform updates to inform strategic planning and drive innovation.
• Deliver in-depth campaign reporting with actionable insights and optimization recommendations.

Integrated Media & Strategic Planning

• Ensure seamless integration of digital strategies with broader media plans, including TV, OOH, social, and other traditional channels.
• Collaborate with strategy, creative, and data teams to deliver cohesive campaigns that are insight-driven and performance-oriented.
• Stay ahead of evolving consumer behaviors, particularly in digital, mobile, and video ecosystems, to enhance media effectiveness.

Stakeholder Management & Team Collaboration

• Serve as the go-to expert for all digital media matters, working closely with internal stakeholders, clients, and media partners.
• Mentor and support junior team members, fostering skills development and encouraging innovative thinking.
• Propose process improvements and planning tools to enhance operational efficiency and team collaboration.

Requirements
Experience & Skills

• 3+ years of experience in digital media planning, preferably within an agency or media environment.
• Deep understanding of digital platforms including display, programmatic, search, social, online video, and e-commerce media.
• Proficient in digital planning tools, analytics platforms (e.g., Google Analytics, Meta Business Suite, DV360), and Microsoft Office (especially Excel and PowerPoint).
• Strong communication, presentation, and negotiation skills with media vendors and partners.
• Analytical thinker with a keen eye for detail and performance metrics.
• Proven track record of managing complex campaigns and delivering results under tight timelines.

Preferred Qualifications

• Experience in integrated media planning (digital + traditional).
• Background in handling FMCG, retail, or e-commerce clients is a strong advantage.
• Fluency in English (written and spoken) is preferred.

Location:

Ho Chi Minh City

Brand:

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)