JOB DESCRIPTION:
Job Title
Sr. Marketing Manager, Multi-Channel & Digital
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
- Career development with an international company where you can grow the career you dream of.
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
We currently have an opportunity available for a Sr. Marketing Manager, Multi-Channel & Digital to join our Vascular division in Santa Clara, CA or St. Paul, MN. This is a fully Onsite role.
Abbott Vascular provides innovative, minimally invasive, and cost-effective products for treatment of vascular disease.
MAIN RESPONSIBILITIES
- Lead downstream multi-channel strategy and campaign planning for US endo, closure, and coronary franchises to drive customer engagement and US market impact
- Define US customer journey and develop portfolio communication strategy that designed for physician, administrators, and patients
- Turn global strategy and assets into customized US campaigns with US market dynamics and customer insights
- Work closely with senior leaders, product managers, and other departments to create effective communications strategies that articulate our products and vascular portfolio’s core benefits as well as the vision for the company properly and consistently
- Enable digital performance insights sharing with the reps and gain feedback from reps to integrate and synergize marketing and commercial effort
- Lead US employee social amplification program and manage DSMN channel with global COE team
- Lead US conferences digital strategy and content planning to optimize customer experiences at the show and generate potential leads
- Work closely with commercial team to develop lead generation strategies that drives qualified leads and ensure follow-up plans from sales
- Manage US database and provide email nurture program recommendations to build and maintain customer relationships
- Proactively optimize channel content revisions based on the QBR results working with US product teams and global Marcom
- Partner with MedEd and MedAffairs team to enhance KOL relationship and initiate influencer programs as part of the multi-channel campaigns
- Partner with PA to create thought leadership content to show our market leadership position
- Develop internal communication with MedEd, training, and reps to ensure the consistency in our voice externally and internally
- Develop, manage, and track metrics to measure and ensure success of the multi-channel campaigns
- Build, own and champion a world class SEO strategy that pair closely with SEM efforts led by Global COE paid media lead
- Work with Global Marcom Managers and Global COE to ensure the implementation of plans and oversee multichannel campaigns across digital, social and traditional channels
EDUCATION AND EXPERIENCE YOU'LL BRING
Required Qualifications
• Bachelors Degree in a related field
• 4 years of related experience
• Medical or Pharmaceutical experience
Preferred Qualifications
• Medical Device knowledge, a plus
Please note that the salary range listed is our full grade range. We usually hire based on the mid-point.
Apply Now
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
$128,000.00 – $256,000.00In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Marketing Support
DIVISION:AVD Vascular
LOCATION:United States > Santa Clara : Building B - SC
ADDITIONAL LOCATIONS:United States > Minnesota > St. Paul : 1225 Old Highway 8 NW
WORK SHIFT:Standard
TRAVEL:Yes, 10 % of the Time
MEDICAL SURVEILLANCE:No
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
Abbott Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Abbott and has not been reviewed or approved by Abbott.
-
Healthcare Strength — Health coverage is frequently characterized as comprehensive and a standout element of the package, with medical, dental, vision, mental health support, wellness resources, and care coordination highlighted. Feedback suggests these offerings materially enhance total compensation beyond base pay.
-
Retirement Support — Retirement programs feature strong 401(k)-style contributions and the Freedom 2 Save option that builds savings while employees pay down student loans. Feedback suggests these components are a core value driver of the overall package.
-
Leave & Time Off Breadth — Time off provisions are portrayed as generous, encompassing vacation, holidays, and paid parental leave. Feedback suggests this breadth meaningfully boosts perceived total rewards.
Abbott Insights
Similar Jobs
.png)
What We Do
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
