Senior Marketing Communications Manager

Position Summary:

LivaNova is a global medical technology company built on nearly five decades of experience and a relentless commitment to improving the lives of patients around the world.

Our advanced technologies and breakthrough treatments provide meaningful solutions for the benefit of patients, healthcare professionals, and healthcare systems.

At LivaNova, we understand the importance of bringing both clinical and economic value to our customers. We are a growing, market-leading medical technology and services company, offering a diverse product portfolio and global reach.

We are a market leader with a workforce of more than 3,000 employees worldwide. We are headquartered in London (UK), with operational headquarters in the US and Europe and maintain a presence in more than 100 countries.

The current position is for the Cardiopulmonary Business Unit, within the Global Strategic Marketing Team.

The position plays a pivotal role in ensuring seamless transitions from the portfolio strategy to regional strategy, maximizing customer value throughout the lifetime of their products.

As an essential member of our product team, you’ll work closely with engineering, service, and sales – along with business stakeholders from across the company – to create new value in our products.

General Responsibilities:

Strategy:

Define and lead internal communication strategy

• Oversee strategic planning communication & messaging
• Work with leadership to ensure regular updates are provided across all levels of the organization

Own branding and messaging strategy for cardiopulmonary division and products

• Closely collaborate with product and marketing managers to devise consistent, accurate and engaging platform messaging for all legacy and next-generation products, including the development of key marketing assets to support commercialization
• Act as brand champion to ensure consistent execution across regions and functions
• Integrate corporate external communications (Public Relations, investors) and Internal Communications into planning as appropriate to ensure adequate representation of Cardiopulmonary Business in corporate narrative

Product Ownership:

• Drive and guide customer and sales insights collection, through VOC and secondary market research to identify and validate business opportunities and unmet needs.
• Review and validate new concept and product requirements to be in line with the product portfolio strategy.
• Organize customer evaluation sessions activities to ensure the gathering of customers’ feedback as cross-functional input for new product scoping and evaluating product portfolio needs.
• Develop and deploy an annual marketing plan for the product portfolio to support the regional objectives and drive the execution of marketing tactics together with the regions.
• Create and review the marketing-related project documents and ensure successful PDP stage gate reviews within the project core team structure.

Sales and Marketing Support

• Define and deploy the product launch plan involving all internal and regional stakeholders to achieve business case targets.
• Be the assigned product portfolio go-to person for the organization, driving and owning all marketing-related deliverables for this portfolio.
• Define and execute product life cycle portfolio management for the products, supporting the cross-functional teams and the regions.
• Collect and analyze market and competitive product portfolio intelligence and translate this into meaningful insights for Innovation and the regional teams. The market intelligence comprises clinical and technology trends, regulatory practice, and reimbursement policies.
• Develop and create new marketing collaterals for both existing and new products.

Stakeholders’ management

• Establish strong working relationships across functions to garner feedback and ensure internal voices are captured and influence product needs as appropriate.
• Establish and maintain partnerships with key stakeholders, industry leaders, and third-party vendors to enhance product offerings and market positioning.
• Establish and maintain partnerships with key customers.

Skills and Experience:

• 7+ years of product management experience in the medical device industry.
• Proven track record of successful product launches and demonstrated ability to utilize creative thinking in developing effective marketing plans.
• Ability to translate analytical and strategic thinking into actionable plans for the teams.
• Remote work experience and the ability to collaborate effectively with cross-functional teams in a virtual environment. 

Education:

Bachelor's degree is required, preferably in Engineering, Business, Science or Marketing