Senior Marketing Associate, Retention

What you get to do every day:

• Execute retention marketing programs across Email and SMS. You’ll identify ways to increase engagement and grow customer lifetime value.
• Manage campaigns from idea to launch, including calendar planning, creative briefing, audience segmentation, building emails, QA, and measuring performance.
• Work closely with Ecommerce, Creative, Analytics, Product, and Brand Marketing teams to ensure cohesive, effective campaigns.
• Dive into performance data to uncover opportunities and insights. You’ll continuously refine campaigns through testing, personalization, and optimization, always looking for new ways to improve performance.
• Adopt emerging AI tools to accelerate workflow, support experimentation and rapid learning, and unlock new capabilities.
• This overview isn’t exhaustive. We’re always evolving, and your responsibilities will too. You’ll have plenty of opportunities to take initiative, grow your role, and explore new ideas.

What you bring to the role:

• 4+ years of experience in retention, lifecycle, or email marketing roles, ideally in an e-commerce setting.
• Experience in hands on executing email marketing campaigns using ESPs.
• Strong organizational skills with meticulous attention to detail.
• Strong analytical skills. You can comfortably interpret data, run tests, and make data-driven marketing decisions.
• A collaborative attitude. You build positive relationships and communicate effectively across teams, and are excited to share and scale new AI-driven approaches.

What’s in it for you? Joining Backcountry isn’t just about having a seat at the table—it’s about helping redesign the table entirely. You’ll be challenged, stretched, and supported as you grow faster than you thought possible. In addition to competitive compensation, we offer: 

• Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.  
• AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.  
• Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.  
• Competitive benefits: Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies 

What our interview process looks like:

• 📞 Step 1: If you align with our vision and meet the qualifications, we’ll reach out to schedule a conversation and introduce Backcountry.  
• 🧠 Step 2:You’ll complete a short AI or product-building challenge so we can understand how you approach problems and execution.  
• 💬 Step 3:Participate in deep-dive interviews with Backcountry leadership focused on your experience, product mindset, and operational thinking.  
• 📩 Step 4: Offer. We’ll move fast for the right candidate.