Senior Marketing Specialist

Position Summary

The Senior Marketing Specialist is responsible for analyzing market trends, forecasting sales, and assisting in the development of marketing strategies. This role requires a deep understanding of the market, competitors, and customer behavior.

What will your job entail?

Job Responsibilities:
• Conduct detailed market research to understand the latest trends. This includes studying consumer behavior, purchasing habits, and demographic factors that affect the market.
• Use statistical techniques to predict future sales. This involves analyzing historical sales data, market trends, and economic indicators.
• Assist in the creation of comprehensive marketing strategies based on data analysis. This includes identifying target audiences, setting marketing objectives, and determining the best ways to reach those audiences.
• Regularly monitor and analyze competitor products, sales, and marketing activities. This includes understanding their strengths and weaknesses to identify opportunities and threats.
• Analyze customer behavior to understand their needs and preferences. Use this information to suggest changes to marketing strategies to better target customers and meet their needs.
• Create detailed reports that provide insight into key data points. These reports should be easy to understand and provide actionable insights.
• Work closely with other teams (like sales, product development, and customer service) to implement marketing strategies. This includes sharing insights and collaborating on marketing campaigns.
• Monitor and track the performance of marketing campaigns. Use this data to make recommendations for improvements and to measure the return on investment (ROI) of marketing activities.
• Manage large databases of customer and market information. Use segmentation techniques to target specific groups for marketing campaigns.
• Present analytical findings and recommendations to management. This includes creating clear and compelling presentations that effectively communicate the results of your analysis.
Work Experience and Education:
· Bachelor’s degree in Marketing, Business Administration or a related field with a minimum of 2 or 3 years of related experience within the Insurance Industry; or an advanced degree without experience; or equivalent work experience.
Licenses & Certifications:
· Certified Market Research Analyst (CMRA) is strongly preferred.
Technical/Functional Skills:
· Market Strategy
· Outside Sales
· Lead Generation
· Campaign Management
· Brand Strategy
· KPI Tracking
· Digital Marketing Tools
· Market Research
· Project Management
· Insurance Industry Knowledge
Behavioral Skills:
· Effective Communication
· Interpersonal Skills
· Attention to Detail
· Decision Making
· Problem-Solving
· Continuous Learning

Ryan Specialty is an Equal Opportunity Employer. We are committed to building and sustaining a diverse workforce throughout the organization. Our vision is an inclusive and equitable workplace where all employees are valued for and evaluated on their performance and contributions. Differences in race, creed, color, religious beliefs, physical or mental capabilities, gender identity or expression, sexual orientation, and many other characteristics bring together varied perspectives and add value to the service we provide our clients, trading partners, and communities. This policy extends to all aspects of our employment practices, including but not limited to, recruiting, hiring, discipline, firing, promoting, transferring, compensation, benefits, training, leaves of absence, and other terms, conditions, and benefits of employment.

How We Support Our Teammates 

Ryan Specialty seeks to offer our employees a comprehensive and best-in-class benefits package that helps them — and their family members — achieve their physical, financial, and emotional well-being goals. In addition to paid time off for company holidays, vacation, sick and personal days, Ryan offers paid parental leave, mental health services and more.

The target salary range for this position is $64,750.00 - $70,000.00 annually.

The wage range for this role considers many factors, such as training, transferable skills, work experience, licensure and certification, business needs, and market demands. The pay range is subject to change and may be modified in the future. Full-time roles are eligible for bonuses and benefits. For additional information on Ryan Specialty Total Rewards, visit our website https://benefits.ryansg.com/. 

 

We provide individuals with disabilities reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment in accordance with applicable law. Please contact us to request an accommodation at [email protected] 

 

The above is intended to describe this job's general requirements. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.