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A legacy of entertainment, now united as one. Welcome to JioStar - where stories and experiences are infinite!
The Role
Lead content strategy and consumer insights for Colors Kannada, leveraging data analysis to drive programming and planning strategies.
Summary Generated by Built In
Job Summary:
At Colors Kannada network, we are looking for a deeply passionate and enthusiastic person who can help drive the leadership agenda of the cluster and lead the content strategy and consumer insight teams from the front.
About the team:
Key aspect in television broadcasting is understanding the audience pulse and providing the content they love, content strategy, staying ahead of competition and strategic thinking for content planning, placement & promotion. This is a strategic lead role for the Content Strategy, Planning, Research, Consumer Insights and Programming Strategy. The role is responsible for making plans & strategies for the channel basis various Quantitative & Qualitative Inputs. The role drives the thinking behind the programming and mapping the content with viewership TG with deep insights into consumer behaviour and data analysis.
Key Responsibilities:
- Develop a deep understanding of our target consumers.
- Follow and highlight macro trends on the consumer landscape and uncover consumer-level business drivers.
- Be the evangelist for consumer insight mining – Use quantitative like BARC, Zapr, Adex, Hotstar data and ad hoc studies plus conduct extensive qualitative & digital insight projects.
- Blend the insights with data and make strategic content decisions to feed into content making.
- Build a scientific approach to planning on the channel for FPC and promos.
- Drive the day-to-day channel operation of FPC planning and promotion planning.
- Creating compelling presentations / notes outlining the
- problem/opportunity areas, key insights and the way forward.
Skills & Attributes for success:
- Providing strategic direction to drive outcomes including introducing new approaches, solutions and enabling technology.
- Translating great insights to great strategy which results in real impact to the business.
- Market share
- Overall GRPs in each of the genres
- A glitch free execution of the processes
- Delivering ROI on promos and FPC plans
- Robust presentation skills to help sell the strategy to all stakeholders.
- Strong analytical and critical thinking skills. Strategic Planning and multi-tasking skills to achieve business objectives, as well as a keen marketing sense to maximise resonance with target audiences.
- Demonstrated ability to prioritize, self-start and contribute.
- Understand Kannada language (preferable, not mandatory).
Preferred Education & Experience:
- MBA / Postgraduate from Top tier B Schools
- 10+ years of hands-on experience in Strategy / Consumer research & Insights/ Media Planning.
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
Top Skills
Adex
Barc
Digital Insight Projects
Hotstar Data
Zapr
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The Company
What We Do
A legacy of entertainment, now united as one. Welcome to JioStar - where stories and experiences are infinite!
