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Filevine is a top-rated cloud-based case management solution for small and midsize legal firms and legal professionals.
The Role
The Senior Manager of Performance Marketing will develop and optimize paid advertising strategies, oversee multi-channel campaigns, lead a team, and collaborate cross-functionally to drive customer acquisition and business growth.
Summary Generated by Built In
Filevine is forging the future of legal work with cloud-based workflow tools. We have a reputation for intuitive, streamlined technology that helps professionals manage their organization and serve their clients better. We’re also known for our team of extraordinary and passionate professionals who love working together to help organizations thrive. Our success has catapulted Filevine to the forefront of our field—we are ranked as one of the most innovative and fastest-growing technology companies in the country by both Deloitte and Inc.
Our Mission
Filevine is building the seamless intersection between legal and business by creating a world- class platform to help professionals scale.
Job Summary:
Filevine is seeking a dynamic and results-driven Senior Manager of Performance Marketing to lead our performance marketing efforts. This role is responsible for developing, executing, and optimizing full funnel paid advertising strategies across multiple channels, including PPC, affiliate marketing, ABM, awareness campaigns, and connected TV. The ideal candidate will be a strategic thinker with strong analytical skills and a proven ability to lead teams, deliver measurable results, and drive business growth.
Responsibilities
- Develop Strategy: Create a comprehensive performance marketing strategy to drive customer acquisition, aligning with Filevine’s business goals.
- Oversee Campaigns: Manage multi-channel campaigns (PPC, affiliate, ABM, connected TV, social media, paid ads) to meet performance KPIs and maximize ROI.
- Lead Awareness & ABM: Execute awareness campaigns for brand visibility and ABM strategies to target high-value accounts.
- Manage Advertising: Oversee paid advertising (Google Ads, social media, display, programmatic) and optimize affiliate partnerships.
- Lead Team: Mentor and grow a performance marketing team, fostering a collaborative culture and providing professional development.
- Analyze Performance: Monitor metrics, conduct A/B testing, and collaborate with analytics for accurate tracking and optimization.
- Collaborate Cross-Functionally: Partner with content, creative, product marketing, sales, and finance teams to align on assets, lead quality, and budgets.
- Drive Results: Continuously optimize campaigns to enhance effectiveness and forecast ROI.
Responsibilities
- 5+ years in a digital marketing role focused on pipeline generation.
- Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.
- Proven success managing and optimizing multi-channel campaigns across digital and traditional platforms.
- Deep understanding of analytics platforms (e.g., Google Analytics, HubSpot), tracking tools, and attribution models.
- Strong leadership skills with experience managing, mentoring, and growing teams.
- Excellent analytical skills and a data-driven mindset to optimize marketing performance.
- Exceptional communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
- Experience in vertical SaaS or legal tech industries is a plus.
Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine’s equal employment opportunities, you may contact us at [email protected]
Cool Company Benefits:
- A dynamic, rapidly growing company, focused on helping organizations thrive
- Medical, Dental, & Vision Insurance (for full-time employees)
- Competitive & Fair Pay
- Maternity & paternity leave (for full-time employees)
- Short & long-term disability
- Opportunity to learn from a dedicated leadership team
- Centrally located open office building in Sugar House
- Top-of-the-line company swag
Privacy Policy Notice
Filevine will handle your personal information according to what’s outlined in our Privacy Policy.
Top Skills
Abm
Affiliate Marketing
Connected Tv
Google Analytics
Hubspot
Ppc
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The Company
What We Do
Filevine is case management software built for and inspired by real attorneys. As a fully-featured suite of tools, it comes ready to manage every part of a moving case. Assign tasks, upload files or images, monitor staff productivity, and communicate with your client directly from within their case file.
Our software is built on the truth that every law firm functions differently. That’s why Filevine is so customizable. Build new case-type templates, design automatic workflows, and receive customized reports on a schedule that fits your needs.
Accessing your information is never a problem, because Filevine is hosted on The Cloud. To ensure security, your law firm’s data is protected through state-of-the-art encryption on redundant servers. All you need to get started is an internet connection and your favorite web browser.
Learn more at filevine.com.
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