Senior Manager, Marketing Strategy

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Home Depot is the world’s #1 home improvement retailer with over $150B in annual sales.  Our marketing efforts are critical in strengthening our brand, connecting with customers, and driving traffic and sales across all channels.

The Marketing Strategy team leads the development of insight-driven strategies that shape how we show up in the market and where we focus to drive growth. This includes identifying strategic opportunities, defining key marketing priorities, and developing multi-year visions and roadmaps. The team leads the annual planning process, sets short- and long-term goals, and supports in allocating resources to the highest-impact initiatives. They work closely with partners across the organization to align marketing strategies with business objectives—using data, customer insights, and market intelligence to guide decision-making and build strong business cases for future investments.

• Market & Competitive Intelligence: Track industry trends, emerging tech, and competitor moves. Share insights and recommend strategic responses.
• Strategic Initiative Evaluation: Define high-impact marketing strategies, build business cases, and assess success potential. Use insights to evaluate and prioritize initiatives.
• Strategy & Roadmap Development: Craft multiyear strategic plans and annual priorities; lead planning sessions and offsites
• Cross-Functional Leadership: Drive alignment with enterprise initiatives by partnering with Merchandising, Online, CX, and Pro teams through planning sessions and strategy forums
• Strategic Storytelling: Develop narratives and materials for senior leadership presentations, including Board and Officer meetings

Key Responsibilities:

• 50% – Strategic Projects & Initiative Development
  Lead major marketing strategy initiatives, build business cases, and drive execution

• 15% – Cross-Functional Alignment
  Collaborate with teams across the enterprise to align marketing strategies and priorities

• 15% – Annual & Multi-Year Planning
  Support planning cycles, helping define marketing priorities and long-term roadmaps

• 10% – Market & Competitive Intelligence
  Monitor trends and competitors to inform strategy and identify opportunities

• 10% – Executive Communication & Strategic Storytelling
  Develop materials and insights for senior leaders, including Board and Officer-level presentations

Direct Manager/Direct Reports:

• This Position typically reports to the Sr Director

Travel Requirements:

• Typically requires overnight travel less 5% to 10% of the time.
   

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.
   

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
   

Minimum Qualifications:

• Must be at least 18 years old
• Must be legally permitted to work in the United States
   

Preferred Qualifications:

• Previous work experience in marketing strategy, business planning, or brand management or in professional services (e.g., strategy consulting supporting Marketing organizations)

• Minimum of 6-8+ years of relevant work experience

• Strong analytical skills, with experience using customer insights, market research, and performance data to inform decisions.

• Strong presentation skills and ability to communicate effectively with senior leadership 

• Strong interpersonal skills 

• Ability to lead and manage cross-functionally

• High degree of drive and personal ownership

• Comfort with framing and addressing ambiguous challenges

• High degree of confidentiality and professionalism   

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
   

Preferred Education:

• The knowledge, skills and abilities typically acquired through the completion of a master's degree program or equivalent degree in a field of study related to the job.
   

Minimum Years of Work Experience:

• 6
   

Preferred Years of Work Experience:

• 6
   

Minimum Leadership Experience:

• 3
   

Preferred Leadership Experience:

• 3
   

Certifications:

• None
   

Competencies:

• Decision Quality
• Collaborates
• Drives Engagement
• Ensures Accountability
• Manages Complexity
• Plans and Aligns
• Communicates Effectively
• Customer Focus
• Develops Talent
• Strategic Mindset