Ameriprise Financial is hiring for an exciting role as a Senior Manager, Consumer Insights. This individual will play a key role in the Consumer Insights department of Ameriprise Financial in helping promote and utilize existing primary and secondary research to address business issues and inform strategies and tactics.
You will make an impact by being a key contributor to the Strategic Insight team and will lead the creation of primary insight plans to directly support all business units at Ameriprise. You will proactively be the "voice of the consumer" throughout the organization by collaborating and consulting with business partners in supporting their insight needs and requests. Come apply today!
Key Responsibilities
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Proactively be the "voice of the consumer" throughout the organization.
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Collaborate with key stakeholders on assessing business issues to develop, manage and execute customized insight plans for each business unit.
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Consult, advise and influence teams on insights, methodologies, usage, and interpretation.
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Scope a project up front with the teams to ensure the appropriate research is identified and prioritized for the objectives, along with the consumer target for the project.
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Gather and synthesize data, while drawing and leveraging insights from new, secondary, and historical sources.
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Tell a story representing the insights to help business partners drive business decisions.
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Negotiate with vendors to drive optimized cost/value of the project.
Required Qualifications
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Bachelors degree in Market Research, Information Sciences, Applied Science, or related field.
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7-10 years of relevant experience required.
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Minimum of 7 years in marketing research in a variety of industries. Well-rounded strategic and tactical research experience.
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Technical expertise in market and survey research, questionnaire design, and statistics.
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Range of qualitative and quantitative research experiences, including creative development, advertising testing & tracking, brand equity, etc.
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Experience in managing multiple research studies/programs at a time including managing and leveraging outside research vendors to execute research.
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Strong business and marketing sense. Strong written/oral communication and relationship building skills.
Preferred Qualifications
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Passion for market research and information.
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Demonstrated ability to prioritize, work independently and manage multiple tasks.
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Ability to establish collaborative working relationships within the department and across the organization.
About Our Company
We’re a diversified financial services leader with more than $1 trillion in assets under management and administration as of 2022. Our team of 20,000 people in more than 20 countries, advise and manage assets and income of more than 2 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.
Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.
Full-Time/Part-Time
Full time
Exempt/Non-Exempt
Exempt
Job Family Group
Marketing/Product Management
Line of Business
MARKT Marketing
What We Do
Ameriprise Financial has helped millions of clients feel confident about their financial futures for more than 125 years. Our network of approximately 10,000 financial advisors* delivers personalized financial advice to help clients reach their goals.
We believe that with the right advisor, the right advice, and the right firm, life can be brilliant.
Ameriprise has corporate locations throughout the U.S. and across the globe, and advisor offices in all 50 states.
Learn how you can build your career at Ameriprise Financial.
*Ameriprise Financial Q2 2020 Statistical Supplement
All content on this page is provided for informational purposes only and should not be used as the sole basis for investment decisions. Ameriprise Financial cannot guarantee future financial results. Investment products are not federally or FDIC insured, are not deposits or obligations of, or guaranteed by, any financial institution, and involve investment risks including possible loss of the entire amount invested.
By clicking on a hyperlink, you may be directed to a non-Ameriprise website. Be aware that the linked site will be subject to rules, regulation, and privacy and security provisions that are separate, and may differ, from Ameriprise Financial.
Investment advisory products and services are made available through Ameriprise Financial Services, LLC., a registered investment adviser.
