Senior Manager, Brand Marketing - France & Spain

KAYAK/momondo, part of Booking Holdings (NASDAQ: BKNG), is the world’s leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We’re also transforming business travel with a new corporate travel solution, KAYAK for Business.

As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others. From start-up to industry leader, innovation is at our core and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.

KAYAK is looking for a strategic, creative, and hands-on Brand Marketing Manager to lead KAYAK’s brand efforts in France and Spain. This role requires deep local market knowledge, media planning expertise, and the ability to work collaboratively across internal teams and external partners.

If you have a passion for driving brand awareness, building memorable and localized marketing strategies, and working collaboratively to bring ideas to life, we’d love to hear from you!

In this role, you will:

• Lead brand marketing strategies for KAYAK in France and Spain with hands-on ownership of strategy and execution, building awareness, relevance, and preference

• Lead the development and rollout of integrated marketing campaigns, including creative briefing, media planning, and cross-functional coordination.

• Identify and leverage local consumer and market insights to tailor brand marketing strategies for the French and Spanish markets.

• Write clear, insight-led creative briefs and work closely with the in-house Creative team and Creative Production Managers and media teams to ensure strong alignment.

• Manage traditional media planning (TV, OOH, radio, print), including direct negotiation with media agencies and local vendors.

• Adapt global creative and messaging to ensure cultural relevance and resonance in France and Spain.

• Track campaign performance, define KPIs, and deliver actionable insights to optimize future activity.

• Identify, negotiate, and manage strategic brand partnerships that enhance visibility, drive engagement, and reinforce brand positioning (e.g., sponsorships, co-branded collaborations, and experiential partnerships).

• Work closely with PR, Creative, Performance Marketing, Product, and Commercial teams to ensure consistency across all consumer touchpoints.

• Manager the local Sr. Specialist, Social Media to integrate local insights into content creation for enhanced brand messaging.

• Manage relationships with regional media agencies, and liaise with the Creative team on coordination with creative agencies and production partners.

Please apply if you have:

• 10+ years of brand marketing experience with a strong understanding of the French and/or Spanish markets; dual-market experience is a strong plus.

• A track record of leading integrated campaigns across both traditional and digital channels.

• Hands-on media planning and vendor negotiation skills.

• Experience identifying and managing brand partnerships or sponsorship deals.

• Skilled in briefing creative teams and managing asset production processes.

• A strategic mindset and strong cultural awareness of local market nuance.

• Collaborative working style, strong organization, and attention to detail.

• Fluency in English and French is a must. Spanish is a strong advantage.

Benefits and Perks

• Work from (almost) anywhere for up to 20 days per year

• Focus on mental health and well-being:

  • Company-paid therapy sessions through SpringHealth

  • Company-paid subscription to HeadSpace

  • Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)

• No meeting Fridays

• 25 days paid vacation, plus a day off on your birthday

• Paid leave for certain family events, including parental leave

• Private health, life, and disability insurance

• Pension plan contributions

• Paid volunteer time

• Focus on your career growth:

  • Development Dollars

  • Leadership development

  • Access to thousands of on-demand e-learnings

• Travel Discounts

• Employee Resource Groups

Inclusion

At KAYAK, we want everyone to have the space to grow, share ideas and do great work. That’s why we’re focused on hiring the best talent from all walks of life and experiences, supporting them well and making sure no one feels like they have to fit a mold to belong here.

Need any adjustments for the interview, application or on the job? No problem - just give us a heads-up. We’ve got you.