About the Job
Lead Nysonian’s 10-person design team while remaining hands-on in production. This person owns visual quality across ads, campaigns, and marketing assets — translating the VP of Creative’s and CMO’s vision into fast, high-performing creative that scales profitably.
What They’ll Do
- Own all design briefs and creative execution for paid ads, social campaigns, and marketing assets.
- Personally design key assets each week — turning direction from the VP of Creative and CMO into finished creative with taste and precision.
- Lead and mentor a 10-person design team (based remotely), improving their speed, design eye, and execution quality.
- Build and implement design systems and templates that improve team output and consistency.
- Partner closely with the VP of Creative, CMO, and Head of Growth to align design execution with performance goals.
- Introduce structure to design workflows — naming, versioning, templates, automation (AI where useful).
- Maintain a refined brand aesthetic while ensuring creative converts in paid performance environments.
What “Great” Looks Like (KPIs)
- ≥80% first-cut creative approval rate.
- Creative win rate: % of assets meeting or beating CPA/ROAS benchmarks.
- Consistent reduction in turnaround time (brief → final asset).
- Standardized systems that allow design team to move 30–50% faster.
- Improved visual consistency across all brand touchpoints.
Must-Haves (Non-Negotiables)
- 3–5+ years of hands-on graphic design experience in DTC or a performance-focused eCommerce brand/agency.
- Proven ability to create high-performing ad creative
- Expert in Adobe Photoshop and Illustrator.
- Deep understanding of direct response principles and how visuals drive conversion.
- Strong design taste and marketing eye — can judge what both looks good and sells.
- Experience leading or mentoring designers (2-10).
- Fast, independent executor — can go from idea to final asset quickly.
Preferred (Nice to Have)
- Experience with landing pages, email design, or CRO visuals.
- Familiar with Figma or other collaborative design tools.
- Exposure to creative analysis platforms like Atria, Motion, or Foreplay.
- Experience building reusable templates or design systems.
- Familiarity with light motion or animation work.
- Comfortable experimenting with AI-based creative tools (Firefly, Midjourney, etc.).
Top Skills
What We Do
At Nysonian, we exist to build the next generation of global lifestyle brands—brands that inspire how people travel, move, and live. We believe the future belongs to companies that create not just products, but experiences that empower people worldwide.
From luxury travel to fitness and wellness, our portfolio is growing fast:
• NOBL Travel — the fastest-growing luggage brand in history, redefining modern travel with design, durability, and style
• FLO Pilates — the world’s leading Pilates brand, bringing the practice into homes and wardrobes everywhere
• REDGE Fit — a new standard in at-home strength training, making performance accessible to all
Behind these brands is our full-stack D2C platform: manufacturing, distribution, and a growing tech team building the apps and digital infrastructure that power seamless customer experiences.
With $150M+ in revenue, 300+ teammates across 6 countries, and 1.3M+ customers worldwide, we’ve proven what’s possible in just a few years. But we’re only at the beginning—this is a chance to shape brands that will define the next decade.
