Unilever is currently hiring for Senior Global Brand Manager – GAL (PTAB ,Global)
Function: Marketing
Work Level: WL2
Work Location: Karachi/Dhaka HO
Reporting to: Skincare lead for PTAB
Terms & Conditions: Full-Time
BUSINESS CONTEXT:
This role is to be the Global brand manager lead for the Glow & Lovely Global BG team. In addition to PTAB, this role provides an opportunity to work on Global markets like Indonesia.
Glow and Lovely, is Unilever’s 3rd largest Skin care brand, and is part of the Business group called Beauty & Wellbeing (B&W). B&W is a key priority for Unilever, and is home to iconic products, cutting-edge science, and purposeful growth.
Born in 1975, Glow & Lovely (GAL) is a 500Million Euro brand, spread over 20 countries (South Asia, SEA, Arabia) and is the #1 skin care player in its top markets. It has built the skin care market in south Asia with its superior product technology and persuasive marketing.
After its name change in 2020, the brand has been on a journey of recrafting its architecture, tonality and imagery to appeal to the stepping out woman of today. It has gone from being a pure core brand to innovating in segments like sun and serum to become a true Masterbrand.
JOB PURPOSE
Glow & Lovely is offering a Brand Crafting role to do some fundamental work on Core + exciting new innovations. The brand is evolving from the memory of a legacy portfolio to now building itself as a transformation led master brand. This role provides an opportunity to work on Global markets across platforms.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
Brand Strategy
• Strong business understanding – from external and internal PoV.
• Ability to translate market forces and cat strategy into long-term brand strategy to unlock this underpenetrated category.
• Clear identification of the source of growth for all brand innovations and campaigns to help design JtbDs.
Consumer Intimacy
• Put the consumer at the heart of all strategy and execution.
• Identify real consumer problems and solve them using insightful innovations & impactful communications to drive brand growth.
Project Management
• Work with R&D, Supply Chain & Finance teams for bringing to life the innovation pipeline and ensure the timely delivery of projects.
• Ensure timely delivery of projects and help deliver business metrics of turnover, gross margin, and share.
Mix Design & Execution
• Create the comms strategy for the brand and bring it to life across all campaigns based on true consumer insights.
• Work with creative agencies and production houses to bring alive brand JtbDs through the process of issuing briefs, providing feedback, consumer testing, and final production.
• Create Brand Experience Toolkits to enable 360 deployments of campaigns across multiple media channels.
• Collaborate with R&D to create winning products on core and new innovations to help drive greater loyalty.
• Create pack designs with design agencies basis consumer insight and trade/channel realities.
Stakeholder Management
• Interface regularly with senior stakeholders from country, category, and brand to create and align long-term brand strategy.
• Co-create mixes with partners across all functions, both internal (R&D, SC, Finance, Procurement, etc.) and external (Creative, Pack Design, Consumer Research).
WHAT YOU WILL NEED TO SUCCEED
Experience & Qualification
• Master’s degree in marketing or business Administration OR Equivalent.
• Minimum 3+ years of experience in marketing
Skills:
• Be bold in thought and brave in action.
• Have a healthy disregard for the status quo.
• Strong consumer intimacy to unravel true consumer insights.
• Experience of working with cross-functional teams, both internal and external.
• Strong Project Management skills.
• Monitors progress & takes action.
Leadership
You are still responsible for your own results and as a manager and a member of cross-country HR team, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.
Critical SOL (Standards of Leadership) Behaviors
PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.
PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Skills Required
- Master's degree in marketing or business administration or equivalent
- Minimum 3+ years of experience in marketing
- Strong Project Management skills
Unilever Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unilever and has not been reviewed or approved by Unilever.
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Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life insurance, and occupational health support alongside a 24/7 employee assistance program. Wellbeing offerings such as health checks, resilience tools, and counseling support the perceived depth of health-related benefits.
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Retirement Support — Retirement support includes a 401(k) match that reaches up to 5% of base salary, strengthening the overall value of the package. Share and savings options are also referenced as part of longer-term financial support beyond salary.
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Flexible Benefits — Benefits customization is enabled through tools such as a “My Reward” system and a “Benefits Envelope” that allows employees to personalize selections. Flexible working approaches are also associated with improved overall satisfaction, reinforcing perceived choice and adaptability in the total rewards offering.
Unilever Insights
What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
