What You'll Do:
- Sales Alignment & Revenue: Build strong, confident working relationships with UKI sales leaders (AEs, ADRs) to ensure all marketing activity directly supports the revenue goals of the territory.
- Digital & ABM Strategy: Run targeted ABM programmes (1:many/1:few) and digital campaigns using intent data to support the entire buying cycle, focusing heavily on new-logo acquisition.
- Event Execution & Value: Plan and execute high-impact events and executive experiences (roundtables, bespoke dinners) that drive measurable value for both prospects and customers.
- Data-Led Prioritisation: Use Salesforce and 6sense to prioritize high-potential accounts, identify buyer intent, and ensure all marketing resources are focused on high-ROI vertical campaigns.
- Pipeline Programmes: Deliver multi-stage programmes (webinars, content, targeted outreach) that support pipeline generation, progression, and conversion.
What You Will Bring to Coupa:
- 5–7+ years in B2B marketing (field marketing, events, ABM or demand generation)
- Strong relationship-building skills with sales, and confidence running multiple programmes end-to-end.
- Experience supporting new-logo acquisition in complex B2B cycles.
- Proficiency in Salesforce, Marketo, 6sense, LinkedIn Campaign Manager and Outreach (or similar).
- Highly organised, practical, reliable and calm under pressure
- UK-based, fluent in English, and willing to travel when required.
Top Skills
What the Team is Saying
What We Do
Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms, Coupa gives organizations the visibility and control they need to make better financial choices, reduce waste, and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people, partners, and the planet.
Why Work With Us
At Coupa, we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable, ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.
Gallery
Coupa Offices
Remote Workspace
Employees work remotely.
Our virtual-first approach is intentional. It gives you the freedom to do your best work in a space that supports focus, balance, and creativity, while staying connected to a global team of changemakers who are redefining the future of business spend
