UNILEVER IS HIRING - Experience Design Lead (AI & Cross-Platforms)
Location: Hofplein 19, Rotterdam, the Netherlands
Local employment conditions apply
Full-time - this is not a freelance position
Salary range: 64 800 - 89 000 EUR depending on experience
For the recruitment of this position, we would like to emphasize that local conditions apply to the position and for this vacancy in principle we will first consider candidates based in the Netherlands. If you are based outside of the Netherlands and you are interested to apply, please feel free to do so but we can only take your application on if a decision is made to also recruit outside of the Netherlands.
ABOUT UFS
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Unilever Food Solutions (UFS) is Unilever’s global food solutions business, supporting professional chefs and foodservice operators with the tools, inspiration and digital experiences they need to thrive every day. With deep roots in the chef and hospitality world, UFS combines entrepreneurial energy with strong execution, speed and simplicity. We proudly operate as a “Chefs supporting Chefs” organisation, working closely with our customers while constantly raising the bar on performance and innovation.
Our culture is hands‑on, agile and growth‑driven. People are encouraged to experiment, take ownership and build real end‑to‑end capabilities. UFS consistently delivers high engagement scores and fosters an environment grounded in trust, psychological safety and collaboration - brought to life through our One Team, One Goal mindset.
JOB PURPOSE
We’re building the future of how chefs and operators interact with digital tools and we’re looking for a Senior Experience Designer to lead the design of our AI‑powered, cross‑platform experiences.
In this role, you will shape global frameworks used across 70+ markets, design personalised omnichannel journeys, and bring AI-driven innovations to life across web, app, and future platforms.
This is a unique opportunity to work at the intersection of design, AI, and food service - influencing strategy, defining standards, and designing experiences with real-world business impact.
As the Experience Design Lead, you will own the design, and delivery of critical product features and experiences across all digital platforms - web, mobile app, and future channels. This will be a hyper personalised experience powered by AI. You’ll be integral part of a global framework of an end to end customer journey. You will also guide and help CX leads with local implementations. You will work independently (with input from different team members) to identify opportunities, define solutions, and drive initiatives from concept through launch and optimization, leveraging modern technologies including AI to create competitive advantage. As a strategic design leader, you will bridge business objectives with user needs, make high-stakes decisions with ambiguity, and influence stakeholders at all levels to deliver experiences that drive measurable business results. Your work will shape the future of how professional chefs & operators interact with our digital ecosystem, requiring systems-level thinking, cross-platform expertise, and the ability to balance innovation with execution excellence.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
Working with the OX manager (and team), to execute on the strategy and vision.
Own end-to-end digital product initiatives and feature development from opportunity identification through strategy, design, launch, and optimization—making critical decisions independently and managing complexity across stakeholders.
Co-create the global framework that will get translated into local solutions in partnership with CX leads for their markets.
Define product roadmap & backlog, prioritizing initiatives based on business impact, user value, and technical feasibility.
Lead discovery and problem framing for complex, ambiguous challenges—working with UX designer and digital experience insights manager on conducting research, on analyzing market trends, and synthesizing insights to define the right problems to solve.
Design comprehensive, cross-platform experiences across web, mobile, and future channels with systems-level thinking—ensuring consistency in interaction patterns, visual language, and user flows while solving for scale.
Identify and integrate modern technologies, including AI-powered capabilities (personalization, intelligent search, recommendations, conversational interfaces), where they create genuine user and business value.
Working with DX insights manager to establish and analyse success metrics and KPIs for owned features, to make data-informed decisions to drive continuous improvement.
Influence and align senior stakeholders across CX, Technology, Data, Sales, and Digital Marketing on strategy, priorities, and trade-offs—communicating design rationale and business impact effectively.
Working with Senior UX designer on user research initiatives for strategic questions, usability testing, and synthesize findings into actionable insights and design decisions.
Manage global rollout of features with Webmaster lead, ensuring solutions adapt appropriately for regional market needs, working with CX leads to understand local contexts.
Stay ahead of industry trends, emerging technologies, and evolving best practices—bringing outside perspective to drive innovation and competitive advantage.
WHAT YOU NEED TO SUCCEED
Experiences & Qualifications
5-7 years of experience in product design, UX/UI design, or related roles with a proven track record of independently owning and shipping successful digital products that delivered measurable business impact.
Strong portfolio demonstrating strategic thinking, systems-level design, end-to-end feature ownership, complex problem-solving, and ability to work with ambiguity.
Experience making high-stakes design and product decisions independently, including prioritization, trade-off management, and strategic direction.
Demonstrated success influencing senior stakeholders and driving alignment across cross-functional teams (product, engineering, data, business) without formal authority.
Demonstrated AI/ML product design application (not only exposure)
Deep experience designing for both web and mobile platforms (cross-platform experience).
Proven ability to define product strategy and roadmap based on user research, business objectives, and market opportunities.
Track record of using data, analytics, and research to inform strategic decisions and measure impact of shipped products.
Experience working in fast-paced, agile environments with ability to manage multiple complex initiatives simultaneously.
Strong executive communication and presentation skills—able to articulate complex design rationale, business impact, and strategic vision to diverse audiences.
Familiarity with AI/ML applications in user experience (personalization, recommendations, conversational interfaces) or demonstrated interest and ability to learn emerging technologies.
Experience in e-commerce, or similar digital product environments is a plus.
SKILLS YOU SHOULD HAVE
Product Design & UX/UI
User Research & Usability Testing
Prototyping & Interaction Design
Cross-Platform Design (Web, Mobile, Responsive, Apps both native and hybrid)
Design and analytics Tools (Figma, prototyping tools, Adobe analytics, Hotjar, …etc)
Analytics & A/B Testing
Agile Product Development
Stakeholder Management & Communication
Strong modern Technology knowledge (including AI/ML applications)
Adobe Experience manager and Edge delivery systems is a big plus
WHAT IS IN IT FOR YOU?
Unilever is the place where you can be yourself and bring your purpose to life with the work that you do – creating a better business and a better world. We offer an exciting & dynamic work environment where you can make things happen. Furthermore, we offer some great reward and benefits!
Attractive total remuneration package: excellent company pension, bonus, share scheme.
Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever.
Plenty of company-paid holidays to further ensure your work-life balance is maintained.
We encourage an inclusive culture, which comes to life with interchangeable public holidays, paid paternity leave of 6 weeks and our transgender policy.
Under the Hybrid Working principles, you will be expected to spend a minimum of 40%-60% in the office or at customers, suppliers or partners to connect and collaborate. For the time you work from home, we will ensure you are well equipped. When you are at the office, you can enjoy our tasty canteen with prepped food and own products.
Informal culture and being the first one trying our new products.
My Fitness Plan (reduction on your Fitness Subscription).
Homework allowance
Company laptop and mobile phone
Green Mobility Policy.
EXCITED?
Join Unilever and our team! To apply, you must do so online. Please do not forget to upload your CV, portfolio (or link) and a motivation letter. Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.
Looking forward to meeting you!
Please note this is a Direct Search led by Unilever. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.
Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, parenthood, pregnancy or any other basis protected by applicable law, and will not be discriminated against.
By highlighting the gender diversity at the workplace, Unilever encourages women equally men to apply. If you look for a job after a long career break or after any type of leave, do not hesitate to apply.
Please save a copy of this vacancy for personal use as it will disappear from the website after closing of the role.
Unilever Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unilever and has not been reviewed or approved by Unilever.
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Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life insurance, and occupational health support alongside a 24/7 employee assistance program. Wellbeing offerings such as health checks, resilience tools, and counseling support the perceived depth of health-related benefits.
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Retirement Support — Retirement support includes a 401(k) match that reaches up to 5% of base salary, strengthening the overall value of the package. Share and savings options are also referenced as part of longer-term financial support beyond salary.
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Flexible Benefits — Benefits customization is enabled through tools such as a “My Reward” system and a “Benefits Envelope” that allows employees to personalize selections. Flexible working approaches are also associated with improved overall satisfaction, reinforcing perceived choice and adaptability in the total rewards offering.
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