Senior Events Marketing Manager

Requisition Number: 2364286
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale.Join us to start Caring. Connecting. Growing together.
Quality at UnitedHealth Group means striving for excellence in everything we do in order to help us achieve our Mission. Simply put, it's in our DNA and why we're in business - to help people. Our Mission serves as our why; our Values unite us around how we will achieve it. Because when we follow our Mission and live our Values, we deliver Quality.
Optum Financial is one of the five strategic pillars of UnitedHealth Group, driving innovation at the intersection of health care, finance, and technology. We are transforming how health care is financed and paid for: building a more connected, simplified payments ecosystem that reduces friction, increases accessibility, and makes care more affordable.
The Senior Events Marketing Manager owns event strategy and execution for all of Optum Financial, spanning both the Commercial Payments and Consumer Payments businesses - including trade shows, conferences, executive roundtables, and client experiences. This role pairs strategic ownership of how Optum Financial shows up in market with the operational rigor to deliver it: cross-functional coordination, repeatable processes, and clear stakeholder visibility throughout the event lifecycle.
This role is ideal for someone who thrives managing multiple concurrent events, moves comfortably across business lines and stakeholder groups, and is confident presenting strategy and rationale to leadership. They bring strong organizational instincts, a bias toward action, and the ability to keep complex, multi-stakeholder events on track from concept through closeout.
If you live near Eden Prairie, MN, you will enjoy the flexibility of a hybrid-remote role as you take on some tough challenges.
This position follows a hybrid schedule with (4) days per week in - office . Our office is located at 1 Optum Circle, Eden Prairie, MN 55344.
Primary Responsibilities:

• Own the event strategy for all of Optum Financial, partnering with B2B Marketing leaders across both groups to align events to company goals, priorities, and budgets; own and maintain the master event calendar across business lines
• Establish standardized event processes, playbooks, and attendee expectations, giving teams and stakeholders clear visibility into status and ownership
• Own the events budget across Optum Financial - annual planning and forecasting, allocation across business lines, sponsorship negotiation and contract management, variance reporting to leadership, and ongoing governance
• Evaluate event opportunities against audience, business objectives, past performance, cost, and capacity; field internal appearance requests and develop briefs; define how Optum Financial shows up at each event across formats such as booth presence, speaking opportunities, client dinners, and hosted experiences
• Define event objectives, success metrics, and experience requirements with marketing, sales, and business stakeholders, and lead full-lifecycle project management across overlapping events: plans, timelines, milestones, playbooks, and sponsorship and exhibitor requirements
• Serve as the day-to-day point of contact on events, supporting readiness, clear logistics, and clean handoffs; develop "know before you go" guides and lead pre-event readiness meetings to align sales attendees on logistics, messaging, and goals
• Coordinate event assets (booth design, collateral, and promotional materials) with creative and marketing teams and event organizers; manage external vendor relationships and attendee, speaker, and partner communications
• Manage post-event lead capture and ROI tracking through the funnel, with report-outs pairing quantitative results with attendee feedback to inform future investment; coordinate closeout, internal reporting, and after-event reviews
• Operate within UnitedHealth Group event governance in partnership with the Events Center of Excellence, ensuring proper documentation, approvals, and compliance

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear directions on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
Before applying, please ensure each of these experiences are stated clearly on your resume under each applicable employer entry.

• 7+ years of experience in event marketing or event project management
• 5+ years of experience executing large-scale, national industry conferences and sponsorship activations with multi-stakeholder coordination
• 3+ years of experience planning and executing owned events such as client dinners, executive roundtables, or hosted experiences
• Advanced level of proficiency with Microsoft Office, particularly PowerPoint and Excel

Preferred Qualifications:

• Experience in health care, financial services, benefit-related, or highly regulated industries, including familiarity with compliance, legal, and regulatory review processes
• Familiarity with payer, provider, or employer markets; B2B buyer journeys; or consumer-directed benefits
• Strong project management skills with the ability to manage multiple concurrent, complex events from concept through execution - building plans, tracking details, and keeping cross-functional teams accountable
• Familiarity with event management platforms (e.g., Cvent) and project planning tools (e.g., Smartsheet)

*All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $91,700 - $163,700 annually based on full-time employment. We comply with all minimum wage laws as applicable.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location, and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups, and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
#RPO #YELLOW
#BI-Hybrid